dKilo, an innovative Egyptian adtech startup, has recently secured a significant $3.2 million in seed funding, marking a new chapter in the evolution of advertising technology.
Founded in 2020 by Mohamed Mousa and Sherif Abdelaty, dKilo is not just another player in the adtech space. It’s a visionary company with a mission to disrupt the traditional advertising landscape. By leveraging the power of digital platforms, dKilo aims to expand the reach of brands beyond the confines of conventional online spaces, offering e-commerce companies fertile ground to thrive.
What sets dKilo apart is its commitment to revolutionizing out-of-home (OOH) advertising. The startup’s approach is to infuse innovation and effectiveness into OOH campaigns, transforming how brands engage with consumers in the physical world through its cutting-edge online platform.
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Strategic Funding for Expansion
The seed funding round, led by Upturn Ventures and Revival Labs, is a testament to the confidence investors have in dKilo’s potential to make waves in the adtech industry. This financial backing will fuel the startup’s ambitious plans to create novel pathways for brand-consumer interactions.
dKilo’s collaboration with Upturn Ventures goes beyond mere advertising; it’s a partnership aimed at altering the very fabric of brand-audience relationships. The startup’s strategy is to harness the power of data and technology to deliver personalized and impactful advertising experiences that resonate with consumers on a deeper level.
dKilo Future of Brand Engagement
With this new injection of capital, dKilo is poised to redefine the parameters of effective advertising. The company’s vision is to craft a future where out-of-home advertising is not just seen but felt, creating memorable experiences that leave a lasting impression on consumers.
As dKilo embarks on this transformative journey, the industry looks on with keen interest. The startup’s fresh take on advertising promises to usher in a new era of brand engagement, one where innovation and consumer connection are at the heart of every campaign.
How dKilo's platform
dKilo operates a street-level digital advertising platform that transforms the way brands connect with audiences. The platform leverages dynamic ads displayed on moving vehicles, such as cars, to reach a broader audience. As these vehicles move through city streets, the ads are exposed to various demographics, increasing brand visibility and engagement.
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The innovative aspect of dKilo’s platform is its ability to create a more interactive and engaging form of out-of-home advertising. By utilizing moving vehicles as mobile billboards, dKilo ensures that advertisements are not static and confined to one location but are instead seen by a wider, more diverse group of people.
This approach not only enhances the reach of the advertisements but also contributes to a more dynamic and expressive form of marketing. Additionally, dKilo’s platform offers opportunities for collaborators, such as car owners, to earn passive income as they drive around the city, making it a mutually beneficial ecosystem for both advertisers and the public.
