El-dokan, an Egyptian provider of enterprise e-commerce solutions, has received $550,000 in pre-Seed funding from a group of local and regional investors, including EFG EV and Flat6Labs, 500 Global, and Hala Ventures. Ahmed Maher, Mohammed Shirt, and Sherif Alaa started it in Egypt in late 2020. It is mostly for big-box retailers and chain shops that want to grow their e-commerce market share, boost sales, and automate operations.
El-dokan offers e-commerce APIs
The company said that because e-commerce has become a key part of every retailer’s marketing strategy, technology providers and platforms compete to give merchants the best technology to grow their businesses and make their operations more efficient. In its most recent incarnation, el-dokan offers e-commerce APIs for large-and medium-sized retailers and startups, enabling them to create highly customized and personalized e-commerce technology. El-dokan’s technology has changed the game by letting retailers increase sales while lowering maintenance costs. This lets our retailers connect to our partners’ APIs quickly and easily, ensuring the highest level of operational efficiency. According to Mohamed Yousry, chief technology officer (CTO) and co-founder of el-dokan, “Our technology can easily integrate with any third-party providers like payments, shipping, point of sale (POS), and ERP systems.”
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He continues, “We’re excited that our clients were able to achieve $45 million GMV after migrating from other well-known software solutions that aren’t up to the challenges we face today.” After seeing the significant impact el-dokan has had on enterprise businesses in MENA and the profound growth we’ve experienced over a short period, we currently provide services to a diverse group of international clients, including Procter & Gamble (P&G), Misr Pharmacies, Mobily, Zahran stores, Apple Premium seller Switch Plus, and food delivery app Appetito, among others. And this demonstrates the capacity of regionally based tech startups to create cutting-edge technologies trusted by major global brands and compete with their counterparts globally.
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The startup plans to use the pre-seed fund to expand more
During the COVID-19 epidemic, e-commerce had an exponential boom, and this development has persisted as customers take advantage of its convenience and diversity. The startup says that the money will be used to grow both in the U.S. and abroad.
“Our clientele now spans the whole world.” “This proves that regionally-based digital startups can compete globally by creating cutting-edge solutions trusted by major multinational businesses,” said Mr Yousry.
Walid Hassouna, the CEO of valU, the leading buy now pay later (BNPL) platform in Egypt, was happy that the company had finished its first round of funding. EFG EV was one of the company’s first investors. “We anticipate exciting times with El-Dokan and its all-star team as they successfully carve out a niche in the rapidly developing e-commerce market.”