A conversational e-commerce company in Kenya called Elloe has bought rival Flo-by-Saada for an unknown price so it can grow and enter new markets.
Flo by Saada’s team will join Elloe’s product, and engineering group in Kenya as the company uses the technology to make a packaged AI-driven offering to add to its current messaging services.
The startup raised US$1 million in pre-seed funding in April.
Owen Sakawa started Elloe, a conversational commerce platform powered by AI that lets small and medium-sized businesses (SMBs) do online business on any messaging network.
Elloe will be able to expand throughout Kenya and other emerging markets thanks to the US$1 million pre-seed fundraising round, which the Philippines-based Mad Ventures are heading.
Gerishon Mwaniki introduced the technology behind Flo by Saada in 2019. This technology lets SMEs make conversational commerce solutions and handle payments using USSD, programmable SMS, Voice (IVR), and WhatsApp Business. Telkom Kenya, Quick Bus, Oxfam, and other retail, entertainment, hospitality, and travel businesses are among the clients.
As a result of the purchase, Elloe will be able to speed up the next stage of its company’s growth. It will be able to offer more services to its corporate clients and reach more places than just Kenya and the Philippines, where it currently works.
“The addition of Flo by Saada technology fits perfectly with Elloe’s strategy and is a natural way to expand Elloe’s offerings.” ” It transforms customers,” Sayawa explained.
“With our conversational commerce capabilities, we’re able to meet the needs of both new and existing customers right now, and we’re set up to continue to meet their changing needs for a long time to come.” We do this by giving businesses built-in commerce capabilities that make it easier to serve, connect with, and sell to their customers from anywhere, on any channel.
Mwaniki says that Flo by Saada was made to help businesses adapt to the growing popularity of instant messaging as the go-to method of communication, both for staying in touch with friends and family and for getting quick, helpful service from brands.
“We are excited to be joining the Elloe team.” Combining our market-leading technologies presents an opportunity to create new, amazing customer experiences, “he said.
Why should you use ELLOE?
Elloe turns a merchant’s catalogue into a fun and personalised shopping experience when consumers buy an item. This is meant to convert customers and get leads.
Elloe connects the Web, social chat, marketing efforts, and social postings so that consumers can work together as one virtual storefront. They enhance real, all-around relationships with your customers and offer them your brand.
As a service, Elloe makes it easy for you to choose to get alerts, notifications, coupons, and deals. The built-in live order monitoring makes it easy for you to answer user questions quickly and in real-time.
Elloe uses our lead generator to produce targeted ads for engagement. Create effective retargeting ads with a 64% conversion rate. Organize and distribute pertinent content, such as newsletters, polls, and advertisements.
Consumers can easily shop thanks to Elloe. The company streamline the ordering process by removing time-consuming downloads and challenging sign-up processes.
The AI chatbot will help your customers right away to finish their orders in less than 60 seconds.
Shop owners can acquire a special link for their stores with Elloe.
Quick and painless integration is possible with Elloe. Social networking sites can take orders, run ad campaigns, and bring in more money for clients.
Customers can add their products to Elloe. Additionally, there are shipping and payment options.
You can quickly manage your information using our easy-to-use interface to upload your menu or catalogue, or we can talk to your API.
Customers can start getting orders by sharing their URLs on social media.
Your customers place orders in their preferred manner while Elloe walks you through each stage of generating leads, boosting sales, and establishing lifelong clients.
About Elloe
Elloe was created to combine the best features of top-tier e-commerce technology and make them easy for anyone to use.
By developing innovative e-commerce practices, starting with increasing local employment prospects, switching to renewable energy sources, and automated supply chains, Elloe hopes to erase a sizable logistical carbon footprint.
The group led by Elloe is very motivated to support small business success.
To push the boundaries of innovation and achieve significant success, the team at Elloe takes into account all factors.
Elloe has many different features, such as Social Commerce, Integrations, Omnichannel Messaging, a Marketing Suite, and Customer Engagement.
Leading hospitality and entertainment companies use Elloe. There are over 8000 of them.
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The Executives of Elloe
Elloe’s Chief Executive Officer (CEO) is Owen Sakai. He has over ten years of experience as a software engineer and is a serial entrepreneur. He also started RepairNet Ltd. and was its first CEO. After two years, he sold the company for a profit. He advises the Forbes Technologies Council.
The Chief Commercial Officer of Elloe is Abhijay Rao. His active company development experience spans more than five years. He also has experience with sales, digital marketing, lean thinking, and creative ways to reach goals.
Elloe’s Chief Product Officer is Aaron Madolora. A former Air Force pilot, he is now an entrepreneur. He has been a top-level tech executive for more than 20 years and has had a successful career building corporate systems for companies worldwide. He was also JPMorgan Chase’s previous CTO.
Elloe’s Chief Technology Officer is Jackson G. Mwaniki. He is a perennial entrepreneur and product-oriented technology leader.
Elloe cares a lot about its customers, and the rival company Flo, which Saada just bought, will help them reach more people. With the merger of With the teams from Elloe and Flo by Saada, e-commerce operations in Kenya would be easier.