Elon Musk, the owner of X, formerly Twitter, is pleading with advertisers to return to the platform, even though it has been in the news recently for the wrong reasons.
The CEO, Linda Yaccarino, stressed X’s dedication to putting child safety online first in a letter sent to both current and past advertisers.
Elon Musk, the company’s owner, said that advertisers’ worries about the platform were insignificant at the time of this plea.
After participating in a congressional meeting on online safety, Yaccarino told lawmakers that X supported their plans for online safety bills.
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The report was the first to report the news. The message is meant to set X apart from other social networks whose leaders are more carefully approaching upcoming rules.
X has had trouble stopping the spread of harmful and insulting content on its platform, even though it says it is entirely different from Twitter’s predecessor.
Recent events, like managing upsetting pictures related to the conflict between Israel and Hamas and the blocking of searches for Taylor Swift’s name because of deep fake content, have made these problems worse.
Back story
X, which used to be called Twitter, is now trying to fix things with advertisers after Elon Musk’s rude answer to them in November. CEO Linda Yaccarino is in charge of these efforts.
The CEO’s strategy aligns X with planned legislation by portraying it as a platform for child internet safety.
After Musk’s contentious comments, Walmart became the first major firm to pull its ads from X. Walmart’s exit from X after Musk’s recent complaints are noteworthy.
Disney, IBM, and Sony have also pulled their advertising from X, making it harder for the platform to retain business agreements.
After these problems and advertisers pulling their ads, X knows how important advertising is to its income.
As Yaccarino knows that marketers are essential to the platform’s financial stability, he is using his outreach efforts as a strategic move to change X’s image and rebuild trust with business partners.
The main thing that X is doing as it deals with these problems is working hard to change its image by focusing on its dedication to keeping people safe online and following the rules set by the government.
The results of these initiatives will dictate X’s course as it tries to regain trust, mend fences, and get the ongoing backing of important advertising partners.