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Home Mobile Apple

Examining Apple’s AI-focused M4 chips for Mac

Olanrewaju Adeniyi by Olanrewaju Adeniyi
April 22, 2024
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Apple plans to revamp its Mac range with a new series of in-house CPUs that stress artificial intelligence using the M4 chips to improve computer sales.

According to sources, the business, which introduced its first Macs with M3 chips five months ago, is nearing manufacturing the M4 chips. The people, who requested anonymity, said Apple aims to update every Mac model with the new CPU, which will come in at least three primary varieties.

Read also: AirPods Lite rumours: What to expect from Apple’s latest earbud offering.

New iMacs and MacBook Pros powered by M4 chips are coming.

Meaningful work is ongoing on the new Macs. Mac sales declined 27% in the September fiscal year after peaking in 2022. 

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Computer sales were flat over the holidays. Apple tried to revive the Mac industry with an M3-focused launch event last October, but the processors didn’t perform better than the M2.

Apple lags behind Microsoft, Alphabet’s Google, and other significant companies in AI. The new chips are part of a more significant effort to integrate AI into all its products.

Apple plans to deploy the improved PCs late this year and early next year. New iMacs, 14-inch MacBook Pros, 16-inch MacBook Pros, and Mac Minis featuring M4 chips will be released. The company’s plans may alter. A spokeswoman for Apple declined to comment.

Apple rose per cent to $175.04 in New York on Thursday, its most significant daily increase in 11 months. By Wednesday’s close, it was down per cent this year.

The iMac and MacBook Pro were updated in October so the transition will be a rapid refresh. January 2023 saw the last Mac mini upgrade.

Apple unveils plans for more M4 chip Macs in 2025

Apple plans to release more M4 chip Macs in 2025. That includes spring improvements to the 13-inch and 15-inch MacBook Air, mid-year Mac Studio updates, and late-2025 Mac Pro updates. Last month, the MacBook Air got an M3 chip, while the Mac Studio and Mac Pro got M2 processors last year.

M4 chips come in three flavours: Donan, Brava, and Hidra. During Apple’s annual developer conference in June, the business will showcase the components’ AI processing capabilities and how they’ll interface with the upcoming macOS.

Donan chips will power the entry-level MacBook Pro, new MacBook Airs, and a low-end Mac mini, while Brava chips will power high-end MacBook Pros and a more expensive Mac mini. Apple is testing the Mac Studio with an unannounced M3 chip and an M4 Brava variant.

Read also: Apple plans to add Gemini AI to Iphone

Apple’s top Mac Pro desktop will get the Hidra CPU. The Mac Pro retains a loyal following despite being Apple’s lowest-selling machine. Apple plans to upgrade its in-house chip factor after customers grumbled about its up next year.

Apple is considering upgrading its high-end Mac desktops to enable a half-terabyte of memory. The new Mac Studio and Mac Pro have 192 gigabytes, far less than Apple’s prior Mac Pro, which used an Intel Corp. processor. 

The prior system used off-the-shelf RAM that could be upgraded to 1.5 terabytes. Apple’s in-house semiconductors incorporate memory more profoundly into the processor, making expansion more challenging.

Tags: Apple
Olanrewaju Adeniyi

Olanrewaju Adeniyi

Olanrewaju is a creative media professional focused on tech storytelling and digital content creation. He produces engaging content on tech, AI, software, and innovation. He also trains staff on using AI tools for research, video editing, and productivity.

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