At the MarTech Africa 1.0, which took place at Zone Tech Park, Gbagada, Lagos, on Saturday, February 24, 2024, from 9:00 a.m. to 4:00 p.m., marketing technology workers and other interested parties were present at Martech Africa to discussed the future of marketing technology in Africa.
Yournotify powered the event, which examined MarTech’s complicated effects on corporate growth and customer engagement.
The purpose of the Yournotify marketing tool at Martech Africa 1.0 is to give companies the tools they need to reach their ideal customers in a number of ways.
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MarTech is a phrase you may have heard. It incorporates marketing and technology.
MarTech is essential for firms that seek to exceed customer expectations in the fast-paced digital business world—marTech powers every aspect of modern marketing, from analytics and attribution to user experience and data management.
Marketing has become tech-dependent. Together, these two sectors have transformed how organisations interact with customers and grow. New experts that combine narrative with data-driven insights have emerged from it.
MarTech drives compelling storylines, personalised experiences, and highly effective methods.
About Yournotify is an innovative marketing platform for email, SMS, and digital assets. Yournotify provides the tools and resources that help you create email and SMS marketing campaigns and manage all your digital assets in one place
Why Yourntify is different: communicating with customers is complex, disorganised, and expensive for average businesses. We make it easy and affordable to send email and SMS marketing campaigns and manage digital assets in one platform, charge in local currency and offer a flexible pay-as-you-go pricing model
MarTech Africa 1.0 Agenda
MarTech Africa 1.0 boasts an impressive lineup of speakers, each a luminary in their respective fields. With 16 speakers, 4-panel sessions, and several topics for 4 important industries—marketing, data, tech, and creative economy—on the agenda, the event promises a comprehensive exploration of the MarTech impact on the business and innovation landscape. Attendees will gain insights into various sessions, like
The first-panel session was moderated by Opeyemi Yusuph, a content strategist for yournotify, with the topic ‘ The Power of Data: How Businesses Can Harness the Potential’.
The panellists include Ridwan Badmus ( Technology lawyer &CTO) , Osasu Agbontaen ( Data privacy Officer ) , Sarah Ordiah (Legal Operation head ) , Dozie Nelson ( Digital Analyst) and Moshood Adekunjo( Data scientist ) and this topic was highlighted during the discussion
Data Security and Privacy: Safeguarding Your Customer Data for Marketing Campaigns
Leveraging Data for Customer Experience and Personalization
Data Governance and Privacy
Panel Session 2: Embracing Digital Transformation: The Key To Competitiveness. The panellists include Maureen Ogah ( Product Marketer), Adebimpe Odulana ( Partnerships Lead, ALX Nigeria ), Adepoju Bakare( Innovation Strategist) and Linda Obi ( Block chain and Technology Innovator). This topic was highlighted during the discussion.
Cybersecurity in the Digital Age: Protecting Your Business from Threats
The Digital Transformation Landscape
Panel Session 3: Marketing Technology: Exploring Emerging Technologies in Marketing. The panellists include Evenly Kunle, Franklin Ugbobude ( Marketing Manager Topshop), James Ogunjimi ( Marketing Manager Smallsmall), Shina Memud ( CEO &founder of Yournotify ) and many more. This topic was highlighted during the discussion
Nairobi-based Accelerator, ‘The Baobab Network’ Invests $200,000 In Four African Startups
Predictive analytics revolutionises Digital Marketing
The Next Wave in Marketing Automation Evolution
Finally, Panel Session 4: Creative Economy Session: The Business of Art: Monetizing Creativity in the Digital Age. The panellists include Douglas Kendyson (Founder CEO Selar), Tobi Oreoluwa , Noella Ekezie, Olujimi Ojikutu , and Morolari Babatunde; this topic was highlighted during the discussion
The Intersection of Art and Business
Navigating the Digital Marketplace
Monetizing Creative Content
The event will also feature an exhibition area, with six exhibitors showcasing cutting-edge solutions and the opportunity to interact and network with these innovative founders, brands, and businesses, as well as games sponsored by brands to win gifts.
Powered by Yournotify and supported by TechCity, MarTech Africa 1.0 is a pioneering event series dedicated to exploring the fusion of marketing and technology in the digital era
Some of the brand sponsors are Alx, Rise Vest, Enter Scale, Afrihealth, Selar and Many more.