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Former Interswitch and Microsoft employees launch B2B sales assistant for Africa

Modupeoluwa Olalere by Modupeoluwa Olalere
April 15, 2025
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Former Interswitch and Microsoft employees launch B2B sales assistant for Africa
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Revwit, a new AI-powered sales assistant created by three former operators from Interswitch, Microsoft, and the London Stock Exchange Group, was unveiled on Monday.

Revwit was founded by Chinedu Ossai, Damilola Aluede, and Dayo Adekanmbi with the goal of increasing customer engagement and sales efficiency in the African market. This solution was created especially to assist B2B sales teams there.

“We didn’t build Revwit just because it’s a business opportunity. We built it because we’ve led teams, chased deals, and wished there was something simpler,” said Damilola Aluede, Revwit Co-founder and Chief Revenue Officer. “We want to give sales teams a tool that just works – so they can focus on selling, not struggling with software.”

AI sales assistants tailored for African markets

Revwit improves and automates sales processes by utilising artificial intelligence. It assists sales teams by handling leads, setting up follow-ups, and offering data-driven insights to speed up deal closing.

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The assistant was developed with Africa’s distinct business environment in mind, the designer’s stress, tackling issues including local market dynamics, varied internet connectivity, and various languages.

This advancement corresponds with a more extensive trend of AI adoption in Africa, where technology is being utilised to address local issues. As an illustration, AI is being implemented in agriculture to enhance crop production and in healthcare to enhance diagnostic capabilities.

Nevertheless, experts such as Abejide Ade-Ibijola, an AI professor at Johannesburg Business School, warn that the advantages of AI may be unequally distributed, with urban centers with superior infrastructure likely to benefit more than rural areas.

The role of AI in African business growth

African B2B companies rapidly integrate AI tools to improve their marketing, consumer engagement, and sales. HubSpot and Drift, platforms propelled by AI, are currently assisting businesses in automating content creation, personalising customer interactions, and optimising advertising campaigns.

These tools enhance decision-making and streamline sales workflows, generating high-quality leads and increasing revenue.

With Revwit, this ecosystem gains a sales helper for African enterprises. AI assistants like Revwit help sales teams grow relationships and close deals by automating everyday tasks and providing predictive analytics.

This innovation shows rising trust in AI’s ability to alter African industries and emphasises the need for localised technologies. Tools like Revwit show how former tech experts are helping Africa’s digital revolution by solving business problems using AI.

Tags: B2BInterswitchMicrosoftsales assistant
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupe is a tech content writer with 3+ years of experience turning complex ideas into clear, engaging stories. She covers innovation, digital trends, and emerging technologies. When she’s not writing, she’s exploring new tools or tracking trends shaping Africa’s tech ecosystem.

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