PUBG MOBILE has stepped up its commitment to Africa by launching dedicated servers in Nigeria and South Africa, alongside new regional tournaments and culturally inspired in-game content designed to enhance the gaming experience for millions of players across the continent.
The move, announced on July 14 July as part of PUBG MOBILE’s “For Africa, By Africa” initiative, aims to improve gameplay speed and stability while celebrating local cultures.
It includes new features developed with input from African players, as well as exclusive partnerships and competitive events.
The expansion is all about putting African players at the centre. With new features inspired by local cultures and feedback, PUBG MOBILE is blending faster gameplay with authentic representation, setting a new standard in the region’s mobile gaming scene.
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Dedicated African servers for smoother, faster gameplay
The introduction of local servers in Nigeria and South Africa significantly reduces lag and improves responsiveness for gamers in these key markets.
A Server Node Selection tool also allows players to switch easily between African and global matchmaking servers, offering greater control over their gaming experience.
“This is not just an update—it’s a co-creation,” said Brian Gu, Head of PUBG MOBILE Africa. “African players have shaped this game’s future. We’re building with them, not just for them.”
This makes PUBG one of the first global gaming platforms to invest in African infrastructure, reinforcing its long-term commitment to the region.
However, success will still depend on wider access to smartphones and reliable mobile internet.
Maasai outfits, Mancala Game, and Mapangale dance hit the game
PUBG MOBILE isn’t just investing in speed—it’s bringing Africa’s cultures into the heart of the game.
The update introduces a Maasai Shuka-inspired outfit, the viral Mapangale dance as a new emote, and a digital version of Mancala—the iconic African board game known across the continent.
“These features go beyond aesthetics,” Gu explained. “They represent our respect for African culture and the creativity of our player base.”
The cultural additions follow a growing demand for representation in global titles, and PUBG’s response is setting the pace.
Africa Cup tournament, TikTok challenges, and Airdrop giveaways
PUBG MOBILE is rolling out major seasonal events in the spirit of community building.
The Africa Cup tournament is underway, with national teams vying for top spots ahead of the grand finals on September 13–14.
Next up is the TikTok x PUBG MOBILE Dance Challenge in August, which will offer players a chance to show off their moves and win weekly prizes, including Infinix smartphones.
The Airdrop Festival Carnival, in partnership with Oraimo and Infinix, will also feature prize drops and giveaways.
PUBG MOBILE’s deep dive into Africa comes as mobile gaming surges across the continent. With smartphone adoption on the rise, Africa’s gaming industry generated $1.8 billion in revenue in 2024.
And while monetisation challenges remain, PUBG is betting big on loyalty, cultural relevance, and community-driven growth.