Apaya, the top payment orchestration and FinTech marketplace in the Middle East and Africa, has partnered strategically with GPayments, a global leader in payment authentication and fraud prevention solutions.
The Apaya platform will access GPayments’ cutting-edge 3D Secure authentication and fraud prevention technologies as a connector through this partnership.
Thanks to this integration, merchants in the Middle East and Africa can now easily access enterprise-grade security solutions without dealing with complicated implementation projects.
Need for efficient fraud prevention in the MENA region
The need for efficient fraud prevention has never been greater due to the region’s continued rapid growth in digital payments.
The well-proven solutions from GPayments, which are based on EMVCo 3D Secure and are trusted by top financial institutions globally, provide real-time fraud protection while guaranteeing adherence to legal requirements like PSD2 and Strong Customer Authentication (SCA).
With decades of experience assisting issuers, acquirers, PSPs, and merchants in lowering chargebacks, avoiding false declines, and fostering seamless customer experiences, GPayments has joined the Apaya ecosystem.
Respite for merchants
Businesses can add partners in minutes by entering their credentials, thanks to Apaya’s no-code connector marketplace philosophy of “no more integrations.”
Merchants can now quickly and securely deploy strong fraud prevention with GPayments’ solutions, which are made possible by this model. This enables them to expand across various quickly changing markets.
Merchants entering the Middle East and Africa, where payment localisation and all-encompassing fraud protection are essential for the long-term growth of digital commerce, will be especially impacted by this partnership.
GPayments and Apaya express commitment
Shaun Thomas, Head of Corporate Development at GPayments, stated: “Our partnership with Apaya empowers us to deliver advanced Fraud Prevention to merchants in the Middle East and Africa, a region with enormous digital commerce growth. By making frictionless 3D Secure more accessible, we help businesses meet crucial compliance requirements and reduce fraud, all without sacrificing a seamless customer experience. Our collaboration with Apaya gives merchants the security and confidence they need to grow.”
Michael Tomlins, CEO of Apaya, added: “Apaya’s mission is to enable merchants across the Middle East and Africa to seamlessly access world-class technology to optimise the performance of their payment infrastructure. GPayments’ three-decade track record in payment authentication and compliance with global standards like EMVCo 3D Secure align perfectly with our mission. By integrating their proven solutions into our plug-and-play platform, we’re eliminating the traditional barriers that have prevented SME’s from accessing enterprise-grade fraud prevention.”
Adaptive fraud prevention has become essential for retailers of all sizes as global regulatory frameworks and the sophistication of financial crime increase. Both businesses are at the vanguard of this movement thanks to GPayments’ accessible solutions on the Apaya platform, which permits safe expansion throughout the MENA region.
The GPayments connector is operational on Apaya, and more improvements and integration features are planned for release in 2025.