The ground-breaking platform Halo AI, which is revolutionising the way creators and brands work together, announced a seed fundraising of $6 million during a competition at the 1 Billion Followers Summit which was held from January 11 to 13, 2025.
Strategic investors participated in the round, which was led by Raed Ventures and Shorooq. These investors included former C-level executives from Snapchat, executives from Microsoft and Airbnb, senior executives from Amazon, and early backers of gaming industry startups.
The $6 million seed fundraising emphasised Halo AI’s goal of facilitating effective, scalable partnerships between creators and businesses. With plans to expand to Dubai and Kuwait immediately after its successful launch in Saudi Arabia, the funding will hasten Halo AI’s global expansion. It will also scale quickly throughout MENA, Europe, and North America.
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Industry veterans from AWS, Meta, and Snapchat created Halo AI’s state-of-the-art technology, which has already landed collaborations with well-known companies like Kitopi, ToYou, 1/2M, and Syarah.
Halo AI provides answers to significant inefficiencies in the $250 billion global creative economy, which is expected to almost double in size by 2027, thanks to its sophisticated AI capabilities.
Halo AI’s impressive results
With a 97 percent campaign completion rate, Halo AI’s platform has produced impressive results in its first few months of operation, outperforming the industry average of 65 percent.
Campaigns can go live within just 48 hours, and for the first time in the region, creators are assured reimbursement within 72 hours.
“After decades of building ad products at Meta and Snapchat, we recognized that traditional approaches couldn’t solve the inefficiencies in creator marketing,” said Vito Strokov, Co-Founder and CEO of Halo AI. “Our agentic AI operates as an intelligent partner, making autonomous decisions about creator-brand matches, optimizing campaign performance in real-time, and consistently delivering breakthrough results. Unlike traditional automation tools, our AI actively thinks, learns, and adapts to each brand’s unique needs, reducing manual work by 85% while delivering industry-leading performance metrics.”
“The creator economy represents one of the most dynamic and transformative opportunities of our time, but it has long struggled with inefficiencies in scaling meaningful brand-creator collaborations,” said Tina Daher, Principal at Shorooq. “Halo AI’s pioneering technology is a game-changer, bringing unmatched precision, scalability, and efficiency to this space. We’re excited to support their vision to redefine how brands and creators connect, unlocking unprecedented value globally.”
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Halo AI’s significance in the booming creator industry
“The creator economy is booming, and brands are seeking authentic connections with their audiences,” added Wael Nafee, General Partner at Raed Ventures. “Halo AI’s AI-powered platform is transforming how partnerships are formed and executed. We’re proud to lead their funding round and are confident they will become a definitive platform in this rapidly growing market.”
Halo AI is well-positioned to gain a substantial portion of the market, as the global creator economy is expected to reach $480 billion by 2027 and 84 percent of brand sales take place in the small and medium creator category.
Its AI-powered solutions raise the bar for the sector by providing scalable partnerships, enhanced quality, and lower prices.
With this investment, Halo AI will be in a strong position to spearhead the development of brand-creative collaborations and expand the creator economy’s potential.