Apple is set to unveil the iPhone 17 in an eagerly awaited event on Tuesday, September 9, 2025.
This launch promises to be one of the most talked-about technology events of the year, as Apple is expected to introduce multiple models, including the iPhone 17, the ultra-thin iPhone 17 Air, and high-end iPhone 17 Pro and Pro Max versions.
Here’s everything to know about how to watch Apple’s big iPhone 17 announcement.
When and where to watch the Apple iPhone 17 announcement
Apple’s official event is scheduled for September 9, 2025, at the Apple Park campus in Cupertino, California. The keynote will start at 10 a.m. Pacific Time (6 p.m. UK time). Apple will stream the event live on its website, the Apple TV app, and YouTube, making it broadly accessible to fans worldwide.
This accessibility means anyone interested can catch all the excitement instantly, including the company’s CEO, Tim Cook, unveiling the latest innovations.
What to expect from the iPhone 17 event
Apple plans to showcase more than just the iPhone 17 at this event. Besides the new lineup of iPhones, industry insiders expect updates to Apple Watch models, including the Apple Watch Series 11 and possibly a new Apple Watch SE.
The iPhone 17 lineup is expected to feature an expanded 6.3-inch screen for the base model, a new ultra-thin “Air” variant replacing the Plus model, and Pro versions with redesigned horizontal camera bumps.
Performance upgrades include the first in-house 5G modem chip for the Air model, Wi-Fi 7 support, a 24MP front camera across all models, and increased RAM on Pro and Air variants.
Key Dates to Remember for Apple iPhone 17
Apple fans won’t have to wait long after the announcement to order the iPhone 17. Pre-orders are expected to launch on Friday, September 12, 2025, just three days after the event. The official release date, when phones will hit stores and begin shipping to customers, is on Friday, September 19.
These dates follow Apple’s usual pattern of announcing new iPhones early in the week and releasing them two Fridays later. Marking your calendar for these dates ensures you’re among the first to grab the new device.
Stay tuned for Apple’s “awe-dropping” reveal of its new iPhone 17 series, which could introduce camera innovations like 8× optical zoom on Pro models and thermal system upgrades to keep your phone cool during heavy use.
Jump on the stream and witness the new Apple devices go live on September 9, setting the stage for the next generation of one of the world’s most popular smartphones.