Adobe has proved to be very active lately, as it has been partnering with many organizations across different industries. The multination computer software company, Adobe, has formed another partnership with HUGO BOSS, a luxury fashion brand, to help power its strategy around 3D and immersive design.
The collaboration will aid in exploring new customer experiences that involve both the digital and physical worlds. This was announced during the Creativity Conference by Adobe.
Applications within Adobe Substance 3D have enabled the company to drive innovation in this space and create new workflows that take products from concept to streets in new ways.
According to the published statement on Adobe’s website, 3D design empowers teams to design apparel, accessories and footwear with hyperrealistic models and experiment with different fabrics and colours. The statement also says It provides designers with greater creative freedom and convenience during the ideation stages, with a new canvas to produce inspired work for customers. 3D assets are also used to engage suppliers and retail partners in more efficient ways, where prototyping, reviews and changes can all be conducted digitally.
Read also: Adobe acquires Figma in a $20 billion deal
Sebastian Berg, vice president of business operations excellence at HUGO Boss, said “To support our vision of becoming the leading premium tech-driven fashion platform worldwide, HUGO BOSS was one of the early companies to explore the potential of 3D and immersive design in fashion. Now we have over 400 employees working with these innovative tools to produce more inspiring and sustainable products and to lead our industry in digital,”
He continued, “With Adobe Substance 3D as part of our Adobe Creative Cloud stack, we have a powerful tool that provides hyper-realistic renderings of our products. It gives us greater speed in responding to global consumer trends while helping us experiment with new digital services to drive 3D innovation in fashion.”
The brand has also been using 3D to explore new customer experiences, such as the creation of digital avatars, non-fungible tokens (NFTs) and virtual fitting rooms, which it launched on its website in August.
Adobe Partnership Train
The software company has pivoted from collaborating with Mastercard and Meta for digital creative solutions to creating new automation and collaboration features across Adobe Creative Cloud and the Adobe product portfolio, helping small and mid-sized businesses modernize workflows while embracing new frontiers in creativity and productivity.
It also acquired Figma, which is a collaborative design platform that is a strong competitor to Adobe, in a $20 billion deal. These are a few of the collaborations made by Adobe in recent years.
What to know about HUGO BOSS
Hugo Boss AG often styled as BOSS, is a luxury fashion house headquartered in Metzingen, Baden-Württemberg, Germany. It’s one of the largest German clothing companies, with global sales of €2.9 billion in 2019. Its stock is a component of the MDAX.
The company was founded in 1924 by Hugo Boss, a German fashion designer and businessman.
Hugo Boss brand line originally produced general-purpose clothing then came the onset of the Great Depression and the rise of Nazism in the early 1930s, Boss began to produce uniforms for the Nazi Party. Boss would eventually supply the wartime German government with military uniforms, resulting in a large boost in sales.