Instagram on Monday announced a new feature that lets users share their live locations with friends through direct messages (DMs). This development marks a strategic move by the Meta-owned platform to compete with similar location-sharing services like Apple’s “Find My” and Snapchat’s Snap Map. These features have gained popularity as convenient ways for users to keep track of friends and loved ones’ locations.
The introduction of live location sharing doesn’t come as a complete surprise. Earlier this year, Instagram was spotted testing a way for users to see their friends’ live locations. It’s worth noting that Meta’s other platform, WhatsApp, has had a similar feature for years, allowing users to share live locations with others.
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How location sharing works on Instagram
Unlike Apple and Snapchat, which allow users to share their locations indefinitely, Instagram’s live location sharing is limited to one hour. This feature is designed to help users coordinate arrival times or find friends in crowded areas. Users can share their live location with an individual or a group chat. Only the members of the specific chat can see the location, which cannot be forwarded elsewhere. Additionally, a reminder at the top of the chat will indicate that live location sharing is active.
All shared locations automatically expire after one hour. This contrasts with WhatsApp’s more flexible options, which allow live location sharing for up to eight hours. It remains to be seen if Instagram will extend its time limit.
Expanded availability and other DM features on Instagram
The live location-sharing feature is currently being rolled out in select countries. Instagram has yet to provide specifics about its availability, but users can expect further updates as the feature expands globally.
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In addition to live location sharing, Instagram has introduced customisable nicknames for DMs. Users can now assign nicknames to themselves or others in conversations, which can be used for inside jokes or to simplify lengthy usernames. To create a nickname, tap on the chat name at the top of a conversation, select “Nicknames,” and assign one to the desired contact. Nicknames are private and only visible within the DM chat.
To enhance user interaction further, Instagram is also launching 17 new sticker packs featuring more than 300 stickers for use in DMs. These updates aim to make direct messaging on Instagram more engaging and personalised.
Instagram’s latest updates demonstrate its commitment to competing with other platforms while enhancing the user experience with fresh and practical features.