Instagram has finally launched a dedicated iPad app, making it available worldwide on iPad models running iPadOS 15.1 and later, after years of anticipation.
This release concludes a lengthy period during which users were required to depend on scaled-up versions of the iPhone app, which frequently resulted in subpar graphics and restricted tablet capabilities.
Instagram’s short-form video format, Reels, is the primary focus of Instagram for iPad, as it is intended to compete with TikTok. Upon opening the application, users are immediately welcomed by a feed of Reels, which fosters a “lean back” entertainment experience on the larger screen.
Stories remain accessible at the top, and messaging is just one tap away, streamlining communication for tablet users. This emphasis on Reels signals Instagram’s ongoing push to engage audiences with video content, as Reels now represent over 20% of users’ time on the app.
Enhanced navigation and user experience on the iPad
The iPad app introduces a “Following” tab where users can switch between feeds like All, Friends (mutual followers), and Latest, which presents posts chronologically.
Users can customise the order in which these feeds appear to prioritise the content that matters most.
This level of customisation is a notable upgrade compared to previous Instagram experiences on tablets or browsers.
Moreover, the larger screen space is optimised to reduce taps and improve multitasking. For example, while watching Reels, comments remain visible beside the video, and the messaging interface shows an inbox alongside active chats, similar to the desktop Messenger layout.
This intuitive multi-column design allows easier access to notifications and messages, enhancing everyday Instagram activities on the iPad.
Instagram’s iPad app comes as Meta competes increasingly with TikTok in short-form video. After launching WhatsApp on iPad, Meta shows a commitment to tablet users. Apple App Store users may download the new app for free, with an Android tablet version coming soon.
📱🎉 After years of waiting, Instagram finally drops its iPad app—bigger screen, smoother Reels, and a better user experience! 🚀✨