Jiji, Kenya’s leading online marketplace, has kicked off its highly anticipated Black Friday sale, offering customers up to 85 percent off a wide range of products. This exciting announcement was made on November 16, marking the start of an unparalleled shopping experience for Kenyans eager to snag the best deals of the year.

Focusing on quality and affordability, Jiji has partnered with recognised vendors to ensure shoppers can enjoy significant savings on various products, including fashion, electronics, phones, tablets, and more. This year’s event promises to be a game-changer for consumers and sellers alike, combining massive discounts with a user-friendly shopping experience.

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Exciting product categories

Customers can now browse the various categories of Black Friday landing pages on Jiji. The sites offer a carefully chosen assortment of discounted products from reliable vendors in categories like Phones & Tablets, Home, Appliances & Furniture, and Health & Beauty. This season’s highlights include deals on laptops, cellphones, tablets, and essential fashion items.

Customer-centric approach

Jiji’s Director of Operations, Yuliy Shenfeld, declares, “Black Friday is a much-awaited season for buyers in Kenya, and this year, we are making it even more exciting with verified discounts. Our collaboration with top sellers ensures that every product discount is genuine. This creates the perfect opportunity for shoppers to grab their favourite items at the best prices.”

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Launched in 2019, Jiji is Kenya’s leading online marketplace. The store sells gadgets, apparel, and household goods. In 2023, it was named the “Best E-commerce Mobile App” and has won millions of users with its user-friendly platform.

As of January 2024, Kenya had 22.7 million internet users and 66.04 million mobile connections, driving digital transformation. This widespread connectivity boosts mobile app usage, giving consumers quick access to the best online deals.

Yuliy stated, “We’ve worked hard to create a Black Friday experience that benefits both our buyers and verified sellers. We aim to provide all our users with substantial savings across popular categories. We encourage shoppers to take advantage of the sale before it ends on November 29.”