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Jumia Ghana appoints Seleem Musibau as CEO

Oluwatosin Adeyemi by Oluwatosin Adeyemi
July 20, 2025
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Jumia Ghana appoints Seleem Musibau as CEO
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Seleem Musibau has been appointed as the new CEO of Jumia Ghana, according to Jumia, the top e-commerce platform in Africa, on Thursday.

With more than 10 years of experience at Jumia, Seleem brings a wealth of knowledge about the West African e-commerce market and a strong commercial leadership background.

His appointment demonstrates Jumia’s ongoing dedication to identifying and developing internal talent, strengthening a culture of expansion and stability throughout its markets.

Seleem Musibau’s portfolio

Since February 2024, Seleem has held the position of Regional Chief Commercial Officer, his most recent role.

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After holding several significant positions within the company, he was the Chief Commercial Officer at Jumia Côte d’Ivoire, where he contributed significantly to its success.

His journey, which started in 2014 at Jumia, is evidence of his deep leadership, operational excellence, and strong commercial acumen.

“I am incredibly excited to lead Jumia Ghana at this important moment in our journey. Having worked across multiple markets within Jumia, I’ve seen the incredible potential of e-commerce to transform lives and businesses. I look forward to working closely with our partners, sellers, and the dedicated Jumia Ghana team to drive growth, strengthen trust, and deliver value to our customers,” said Seleem Musibau, CEO of Jumia Ghana.

“I am confident that his expertise and leadership will be invaluable as we continue to expand and solidify our position in the Ghanaian market. His deep experience in our ecosystem, combined with his strategic vision and passion for results, makes him perfectly positioned to lead Jumia Ghana into its next growth phase,” Francis Dufay, CEO of Jumia.

About Jumia

Jumia believes that technology can enhance every facet of African daily life.

In addition to providing consumers with convenient access to millions of goods and services at affordable costs, Jumia was established to provide vendors with a new channel for customer interaction and business growth.

Jumia is the top African e-commerce company, operating in 11 countries, and was listed on the New York Stock Exchange (NYSE) in 2019.

JumiaPay, a payment service that provides a secure and user-friendly way to facilitate online payment transactions, a logistics service that facilitates the shipment and delivery of packages from sellers to consumers, and a marketplace that links buyers and sellers make up the Jumia platform.

The company’s products fall into many categories, including fast-moving consumer goods, electronics and phones, home appliances, fashion, and cosmetics. With over eight million customers, the company’s gross merchandise value in 2022 exceeded USD 1 billion.

Tags: CEO appointmentJumia GhanaSeleem Musibau
Oluwatosin Adeyemi

Oluwatosin Adeyemi

Oluwatosin Adeyemi is a seasoned writer with 5+ years of experience. He holds a degree in Animal Science from Olabisi Onabanjo University. A hardworking and creative individual with a passion for teamwork and self-improvement.

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