Kenyan taxi service is considering expanding its operations to Saudi Arabia after hitting it big with 10,000 customers at home. An Nisa is a taxi service platform in Kenya that is exclusive to women.
The company is causing a revolution in the transportation business by making it possible for women and children to travel in a secure and dependable manner.
In 2018, Mehnaz Sarwar laid the groundwork for what would become her firm. Since then, it has seen rapid growth and currently boasts more than 10,000 customers in its home market.
In a conversation with Disrupt Africa, the company’s CEO, Sarwar, revealed that there are intentions to expand into Saudi Arabia. In the field of transport in the Middle East, An Nisa is positioned to make a big contribution in the near future.
In Kenya, a growing number of incidences of sexual harassment were reported by women after they had taken traditional taxis, which resulted in the necessity for a taxi service that was exclusive to women.
By employing a team of female drivers who are committed to servicing only women and children, An Nisa hopes to make the experience of travelling for women both safer and more comfortable.
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This is part of the company’s mission. In addition, the company provides monthly packages for working women and parents, which further contributes to the company’s success in attracting female customers.
The success of An Nisa can be linked to the one-of-a-kind business model that the company employs. This model places an emphasis on providing a secure and pleasant environment for women.
The organisation gives its drivers more favourable pay rates while simultaneously assuring that they are able to perform their jobs in a risk-free setting. Because of this, not only are the drivers going to gain but also the consumers are going to be protected.
One of the most difficult problems that An Nisa had to overcome was competition for clients, particularly in a market where taxis driven by men dominated.
Despite this, the company has been successful in luring a wide variety of customers, including major clients such as Standard Chartered Bank.
An Nisa generates revenue through daily rides, monthly memberships, and business clients, all of which have contributed to the company’s growth and its ability to become financially self-sufficient.
An Nisa plans Saudi expansion
An Nisa’s success has not gone ignored, and the company is already exploring the possibility of expanding into Saudi Arabia, where it already has a number of business partners.
The company has made a huge leap by expanding its operations into Saudi Arabia, which will allow it to provide its services to a market in which the protection of women is a primary priority.
The decision to grow into Saudi Arabia is also significant, considering that the government has lately adopted a series of changes targeted at empowering women. These reforms have been the impetus behind the decision to expand into Saudi Arabia.
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How An Nisa’s Expansion Into Saudi Arabia Will Help the Female Citizens
It is anticipated that An Nisa’s development into Saudi Arabia will have a major effect on the transport sector in the country.
Similar to the situation in Kenya, women in Saudi Arabia have had difficulty gaining access to various modes of transportation.
Because women in Saudi Arabia were not permitted to operate motor vehicles until 2018, they were forced to rely on cabs operated by men, which frequently raised worries about their safety.
Women in Saudi Arabia will have access to a secure and dependable mode of transportation thanks to the establishment of a taxi service that is exclusive to female passengers, such as An Nisa. This will provide Saudi women greater freedom to travel around on their own.
The expansion into Saudi Arabia will not be without its share of difficulties. This will need the organization to negotiate a distinct cultural terrain as well as comply with local laws and regulations.
However, providing a taxi service in the country that is exclusive to women has the potential to bring about substantial benefits, and An Nisa is optimistic that it will be successful.
An Nisa’s growth in Saudi Arabia is part of a larger trend of corporations seeing the importance of women’s safety and the necessity for secure and reliable transportation choices.
This recognition has led to an increase in the number of companies expanding their operations into Saudi Arabia.
Companies such as Uber have developed services such as “Share My Trip,” which enables riders to share the specifics of their trips with their friends and family members for the purpose of increasing their level of safety. However, the unconventional business strategy that An Nisa utilizes, which is centred only on the needs of women and children, is a paradigm shifter in the sector.