Konga, a pioneering e-commerce group, is set to introduce a groundbreaking 24-hour Buyers and Sellers TV channel in celebration of Nigeria’s 63rd Independence Anniversary in October.
Pioneering Konga TV to Democratize Commerce and Inspire Entrepreneurs
Konga TV, explained that Africa’s first buyers and sellers TV operates on an Internet Protocol TV (iPTV) platform and is poised to transform Nigeria’s online broadcasting and commerce landscape.
An anonymous source within the company’s Customer Experience Team confirmed that internal testing is underway, The Guardian reported. The highly anticipated Konga TV is on track to launch for public access in the coming days.
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Nigerian Entrepreneurs and Global Business Leaders to Share Insights
The anonymous source revealed that Konga TV aims to democratise pricing for goods and services in Nigeria, making it accessible regardless of geographical location, with an emphasis on genuine products. Both sellers and buyers currently face limitations in Nigeria due to a lack of market intelligence.
Sellers contend with unwieldy inventories and stagnant sales, while buyers often grapple with inflated prices. Additionally, the high cost of marketing and distribution in Nigeria stifles the growth of millions of micro, small, and medium-sized enterprises (MSMEs) and young entrepreneurs.
Konga TV’s 24-hour platform is envisioned as a marketplace democracy, encompassing a wide array of product categories, including Fast-Moving Consumer Goods (FMCG), computing, home and kitchen, mobile gadgets, fashion, power and renewable energy products, real estate, hotel bookings, flight tickets, furniture, and various vehicle types.
“It is a platform where willing buyers can negotiate substantial discounts for genuine products, all backed by Konga’s management, with delivery promised within the stipulated time frame,” the source explained.
Moreover, the innovative TV channel will feature prominent global company executives who will share insights into their organisations and inspire Nigerians. Additionally, Nigerian entrepreneurs with remarkable stories of challenges and successes will have the opportunity to engage with the audience.
The official launch date of Konga TV is eagerly awaited by the company’s management, setting the stage for what promises to be a transformative addition to Nigeria’s broadcasting and e-commerce landscape.
As the nation grapples with economic challenges and the cost of living continues to rise, the introduction of Konga TV signifies a bold move towards reshaping the nation’s business and broadcasting sectors.
For many Nigerians, the high cost of living has become a daily burden, with prices of essential commodities skyrocketing. Entrepreneurs, especially those in the e-commerce sector, face enormous challenges due to the stifling cost of marketing and distribution.
The introduction of Konga TV has been met with excitement among media watchers, stakeholders in Nigeria’s manufacturing, distribution, and retail sectors, as well as entrepreneurs. The TV channel promises to empower sellers, inspire entrepreneurs, and provide buyers with access to genuine products at competitive prices.
Konga’s foray into iPTV marks an ambitious step in democratising commerce and making quality products accessible to consumers while empowering sellers and entrepreneurs. As Nigeria navigates economic challenges, the introduction of Konga TV signifies a bold move towards reshaping the nation’s business and broadcasting sectors.
With its impending launch in October 2023, Konga TV is poised to redefine Nigeria’s online broadcasting and is set to usher in a new era of commerce and inspire a new generation of entrepreneurs and consumers across Nigeria.
More on Konga
Konga is one of Nigeria’s largest online malls launched in July 2012. The e-commerce platform aims to lead Africa’s commerce and trade. It caters to a rapidly growing retail customer base, offering an extensive product range, including electronics, fashion, healthcare, and more.
Konga prioritises customer satisfaction through services like a lowest price guarantee, a 7-day return policy, order tracking, and dedicated customer support. The platform plans to further enhance its offerings, ensuring increased variety and convenience for users as it expands.