In a groundbreaking collaboration, PalmPay, a leading fintech platform, has joined forces with the Lagos state government of Nigeria to revolutionise payment solutions for the ‘Ounje Eko’ initiative, a weekly food discount market designed to provide relief to the citizens of Lagos.
The ‘Ounje Eko’ program has embraced the NQR payment solution, powered by the Nigeria Inter-Bank Settlement System (NIBSS), to offer shoppers unparalleled convenience and accessibility. This integration marks a significant step in simplifying transactions and enhancing the customer experience.
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Governor Babajide Sanwo-Olu’s ‘Ounje Eko’ is more than just a market; it’s a comprehensive food intervention program to ease residents’ financial burden amidst rising inflation. The initiative spans five state divisions and boasts 27 locations in Ikeja, six in Lagos Island, nine in Ikorodu, five in Epe, and ten in Badagry, ensuring widespread access to discounted food items.
PalmPay’s Pivotal Role
“PalmPay is honoured to contribute to the ‘Ounje Eko’ initiative as an independent payment solution provider,” stated Enakeno Umuteme, Head of Marketing Communications at PalmPay.
The partnership with the Lagos state government is poised to empower the populace with essential financial tools, thereby bolstering the state’s agricultural endeavours.
Umuteme further emphasised the significance of ‘Ounje Eko’ in mitigating the impact of Nigeria’s escalating inflation. PalmPay’s commitment to empowering communities is evident in its support for this initiative, which is expected to leave a lasting positive imprint on society.
With PalmPay’s expertise in secure and efficient digital payment solutions, vendors and consumers can look forward to a smooth, user-friendly shopping experience. The company’s involvement in ‘Ounje Eko’ promises to set a new standard for market transactions, offering a glimpse into the future of agribusiness payments.
The partnership between PalmPay and the Lagos state government represents a significant advancement in integrating technology with agriculture, providing a model for other states to follow in their quest to support local economies and enhance the quality of life for their residents.
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Other initiatives PalmPay is involved in
PalmPay is actively involved in various initiatives that aim to empower individuals and businesses, mainly focusing on financial inclusion and community support. One of their notable initiatives is the Purple Woman Initiative, launched in celebration of International Women’s Day 2024. This campaign trained 50 women in business and career management and rewarded three participants with cash gifts. The initiative aligns with the UN Women’s vision to promote gender equality and create a more inclusive world.