Instagram has unveiled its global and pan-African campaign ‘Made By Africa, Loved by the World’ in observance of Africa Day on May 25.
For the first time, Instagram highlights four extraordinary women from Africa and the diaspora who have made an international name for themselves in sports, entertainment, and music. These women are women of impact.
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Meet the 2024 “Made by Africa and Loved by the World” women
The campaign is in its fourth year; this year, the featured women come from Egypt, Kenya, South Africa, and Nigeria. In four stunning short films, Eniola Aluko, Bontle Modiselle, Victoria Kimani, and Tasneem Elaidy share their motivational stories, showcasing their triumphs, tribulations, and cherished pursuits.
South African Bontle Modiselle: Bontle is well-known in South Africa’s entertainment industry for her stellar dancing performances, which have taken her all over the globe. She is a multiple-award winner and a major player in the country’s entertainment sector.
One of the most influential women in sports today is Eniola Aluko of Nigeria, a pioneer in women’s football who has done much to advance the sport. Not only has Eniola played for some of the best teams in the world, but she also made history not long ago when she became the first African-American woman to join the board of directors of FC Como Women, an Italian women’s top-flight football club.
Kenyan singer, songwriter, and performer Victoria Kimani is well-known for her unique take on R&B, Afropop, and Hip-Hop. The Grammys once called Victoria “Kenya’s Best Kept Secret” because of her successful career in the African music scene and beyond, where she has collaborated with famous local and international artists.
Egyptian singer and songwriter Tasneem Elaidy first gained fame on social media for her original music and cover songs, but her powerful vocals have since brought her worldwide renown. Following the release of her cover version of a popular song, she gained an enormous online following, with over 100 million views for her music across all platforms, nearly 2 million Instagram followers, and 3 million TikTok followers.
Other details of the campaign
The films that featured the women, co-directed by Shehroze Khan and featuring five up-and-coming filmmakers—Egyptian Haya Khairat, South African Michael Rodriques, Kenyan Nyasha Kadandara, and London-based Nigerian Aaliyah Mckay—amplify the stories and voices of women who are reshaping Africa’s international perception.
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The third edition of Instagram’s community challenge, ‘#ShareYourAfrica,’ will be hosted by local African content creators in partnership with the campaign. The challenge aims to unite new and established African content creators to start a movement and celebrate African culture.
Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey (AMET), Meta shared that for the fourth year in a row, the team is thrilled to highlight and honour some of the incredible women worldwide who are making a tremendous influence. These women are making a difference in the worlds of football, music, entertainment, and culture by positively influencing the story of African women.
She noted that the team believe that culture and connection are fundamental, and they also believe that their platform offers the ideal setting for people to share their interests, talents, and creations with an international audience.