On Monday, Mastercard launched Account Intelligence Reissuance, an AI-driven tool designed to help card issuers in Eastern Europe, the Middle East, and Africa (EEMEA) detect fraud and manage compromised cards more efficiently.
Using Mastercard’s proprietary AI and network insights, the tool evaluates risk and provides real-time recommendations on whether to monitor or reissue affected cards. It replaces traditional manual processes with faster, smarter, and more cost-effective solutions.
AI-powered fraud detection for payment card security
Card fraud costs issuers and merchants billions annually. Mastercard’s new tool addresses this by automating how banks process and respond to compromised primary account numbers (PANs). By prioritising high-risk cards, issuers can act more quickly, reduce costs, and lower fraud-related losses.
The service supports both physical and digital fraud scenarios. It builds on Mastercard’s Decision Intelligence capabilities, which already analyse 159 billion transactions per year to flag suspicious patterns in real time.
“We are delighted to expand our proposition with Account Intelligence Reissuance that goes one step further by allowing issuers to aggregate data, measure risk, and prioritise the most compromised cards for reissuance,” said Selin Bahadirli, Executive Vice President of Services, EEMEA.
Mastercard AI and cybersecurity strategy in EEMEA
The launch of Account Intelligence Reissuance also reflects Mastercard’s broader AI strategy in EEMEA. The company recently opened the Centre for Advanced AI and Cyber Technology in Dubai, a joint initiative with the UAE government.
The centre focuses on building regional tools to detect cyberattacks, data breaches, and payment fraud. It forms part of Mastercard’s long-term goal to fortify digital trust and support governments, banks, and merchants with advanced cybersecurity.
The latest upgrade to Mastercard’s AI infrastructure includes generative AI features that process device, account, transaction, and merchant data with greater speed and accuracy, making real-time fraud detection more effective than ever.
Global expansion of Mastercard AI fraud prevention tools
Mastercard plans to roll out Account Intelligence Reissuance in Asia Pacific, North America, and Latin America later this year, making the technology available to a broader base of financial institutions globally.
As digital transactions increase and cyber threats evolve, Mastercard’s AI-led services are positioned to play a bigger role in shaping fraud prevention. The company states that its innovations will enable issuers to respond more quickly, protect customers more effectively, and maintain trust in an increasingly digital economy.
For financial institutions across EEMEA, the launch marks a new chapter in secure, smart card management—one that leverages AI not just to react to fraud but to anticipate and prevent it.