Mastercard, in partnership with the National Bank of Egypt (NBE), has introduced the UEFA Champions League Mastercard Credit Card, the first of its kind in Egypt.
This innovative card offers NBE cardholders exclusive benefits and cashback on online purchases, targeting young football enthusiasts and strengthening the partnership between Mastercard and NBE.
Elevating Cardholder Experience
Adam Jones, Country General Manager, MENA Central, Mastercard, expressed delight in collaborating with NBE to enhance the cardholder experience. He emphasised the card’s role in connecting fans with their passion for football, offering unparalleled privileges that reflect Mastercard’s commitment to delivering priceless experiences.
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“We are delighted to collaborate with the National Bank of Egypt and elevate the cardholder’s experience beyond expectations. This partnership is another testament to connecting fans with their passion. As a UEFA Champions League Partner of more than 25 years, the new card is a gateway to a world of unparalleled privileges, reflecting our dedication to making every connection truly priceless.” Jones said
Yehia Abou Al-Fotouh, Deputy Chairman of NBE, highlighted the collaboration’s significance in providing innovative financial solutions for customers who are football fans. The partnership combines a passion for sports with banking products and services.
Al-Fatouh added, “Such collaboration furthers the fruitful partnership between the two parties in providing diverse, innovative, and unique financial solutions with exclusive benefits for football-loving customers.”
Encouraging Digital Payments
Karim Sous, CEO of Retail Banking and Branches at NBE, emphasised that the new card encourages existing and new customers to use digital payments for their transactions. The card provides points, rewards, and exclusive benefits, contributing to a less cash-dependent society.
Sous explained that customers “can issue this new card with a credit limit starting from EGP 3,000 up to a maximum of EGP 250,000, at the convenience of each customer. This motivates existing and new customers to use digital payments for their financial transactions while gaining more points and rewards as well as other exclusive benefits, which contributes significantly to the transition towards a society that is less dependent on cash.”
Inji Borai, Vice President and Country Manager, Mastercard Egypt, highlighted Mastercard’s commitment to connecting people to their passions. The UEFA Champions League credit card offers fans an opportunity to create unforgettable moments, enjoy exclusive privileges, and celebrate personalised journeys, resonating with Egyptians’ passionate love for football.
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Exclusive Benefits for Cardholders
The UEFA Champions League credit card offers cardholders a chance to win free tickets to matches, including accommodation and travel. Additionally, NBE provides a 10% cashback per month on online purchases, capped at EGP 125 per card, and allows a 3-month interest-free payment in instalments for purchases up to EGP 10,000 a year through the “Loan-on-Phone” service.
Mastercard’s collaboration with NBE to launch the UEFA Champions League Mastercard Credit Card in Egypt signifies a commitment to providing innovative financial solutions that cater to the passions of customers. The card’s exclusive benefits and rewards aim to enhance the cardholder experience and promote digital payments, aligning with the vision of creating a more connected and convenient banking experience for all.
