Meta, the biggest social media company in the world, and Salesforce, the most comprehensive customer relationship management (CRM) platform in the world, have announced a partnership that will make it easier for many more businesses to connect with their customers through WhatsApp.
According to a recent post that was made on Facebook by Mark Zuckerberg, “We’re partnering with Salesforce so that all businesses that use their platform can use WhatsApp business messages to answer customer questions, run marketing campaigns, and sell directly in chat.” Texting is quickly becoming the preferred method of communication between customers and businesses. Because of this, we decided to launch our Cloud API earlier this year, and now we are partnering with Salesforce.
What does the Partnership mean?
Matthew Idema, Vice President of Business Messaging at Meta, said the new integrated system would make it easier for companies to build experiences that allow them to chat with customers on WhatsApp while also allowing them to manage communication directly from the Salesforce platform.
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“Messages are rapidly replacing phone calls as the preferred method of communication between companies and their clients.”Earlier this year, we opened up the WhatsApp Business Platform to any business in the world to help them get started on WhatsApp in a matter of minutes, deepening customer relationships, driving sales, and providing support in an efficient and pleasant way,” says Matthew. Each week, more than one billion users connect with a business account across all of Meta’s messaging services, and this rate is only expected to pick up speed in the coming years. “Earlier this year, we opened up the WhatsApp Business Platform to any business in the world to help them get started on WhatsApp in a matter of minutes, deepening customer relationships, driving sales, and providing support in an efficient and pleasant way,” says Matthew. “WhatsApp is the most popular messaging app in the world, and we wanted to give businesses the ability to use it to their advantage.”
Both companies are currently running a pilot that includes the L’Oreal group brands. If successful, the pilot will allow the L’Oreal group brands to use WhatsApp to reconnect with customers who had previously abandoned items in their shopping cart and send those customers coupons and offers directly on the chat thread.
Meta has said that it will keep making tools to help many businesses help their customers, show off and talk about their products, and do other similar things.
With over two billion monthly active users, WhatsApp is the most popular mobile messenger app. The service was initially introduced in 2009 as a chat and messaging platform.
About Salesforce
Salesforce Inc. is a cloud-based software company founded in the United States and has its headquarters in San Francisco, California. It offers software and applications for customer relationship management (CRM), focusing on sales, customer service, marketing automation, analytics, and application development.
Salesforce, established in 1999 by Marc Benioff, a former executive at Oracle, rapidly expanded to become one of the largest companies in the world before going public in 2004. As a result of its continued expansion, Salesforce will become the first cloud computing company to reach annual revenue of one billion United States dollars by the end of the fiscal year 2009, and it will become the world’s largest enterprise software firm by the year 2022.
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About Meta
An American multinational technology conglomerate with its headquarters in Menlo Park, California, Meta Platforms, Inc., also known as Meta and formerly known as Facebook, Inc. and The Facebook, Inc., is a company that does business as Meta. Facebook, Instagram, and WhatsApp are just some of the many products and services that the company owns. Meta is consistently ranked among the most valuable companies in the world. Along with Alphabet, Amazon, Apple, and Microsoft, it is considered one of the Big Five information technology companies in the United States.