Mukuru announced its strategy to expand across Africa on Monday, capitalising on the growing adoption of mobile money solutions.
The fintech company, founded in 2004 by Zimbabwean entrepreneur Rob Burrell, has evolved from a platform for purchasing international talk-time vouchers into one of Africa’s largest remittance service providers.
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Today, Mukuru serves over 17 million users globally and handles $3.5 to $4 billion in payments annually across Africa.
Chief Executive Officer Andy Jury highlighted the shift in consumer behaviour: “Customers have become more comfortable using digital means, networks, and infrastructure,” he said.
Digital transactions now account for two-thirds of Mukuru’s payments—up from 40 per cent four years ago. This surge reflects the increasing demand for financial inclusion and accessible services across underserved communities.
Mukuru’s offerings include remittance services, mobile wallet transfers, funeral cover, and the Mukuru Money Card. Transactions are conducted via physical branches or digital channels such as its mobile app, USSD, and WhatsApp.
The company also partnered with WorldRemit to enhance cash remittance services in countries like Zambia, South Africa, and Malawi.
Mukuru’s expands footprint across Africa and beyond
Mukuru’s expansion strategy includes launching new services and strengthening partnerships to reach more customers. In January 2025, the company introduced a digital wallet in Zimbabwe that provides local and international money transfers, free cashouts, and essential payment services.
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Marc Carrie-Wilson, CEO of Send Money Home Zimbabwe, stated: “The Mukuru Wallet is a development in the country because we have built a reputable brand by consistently ensuring cash availability when needed”.
The company is also preparing to roll out its mobile app across Botswana, Malawi, Zimbabwe, Zambia, the UK, and the EU within the following year. Additionally, Mukuru plans to extend operations.