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MultiChoice Nigeria reduces DStv decoder to ₦10,000 to attract customers

Oluwatosin Adeyemi by Oluwatosin Adeyemi
June 27, 2025
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MultiChoice Nigeria wins $16.23M judgement against JNFX
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MultiChoice Nigeria has reduced the cost of its DStv decoder from ₦20,000 to ₦10,000, a 50 per cent reduction.  

The corporation declared that the action was taken to increase the client base and prevent subscriptions from dropping.  

Rewarding loyal customers

John Ugbe, the company’s CEO, said in a statement on Tuesday that the offer was a way to reward loyal customers and provide members with more value.

He stated, “We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”

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He continued, “By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.”

“This means more channels, more shows, and more reasons to tune in every day,” the statement added.

Free upgrade to the next DStv package tier

Additionally, when customers pay for their current plan in full between June 16 and July 31, 2025, the firm will provide them a free upgrade to the next DStv package tier.

Multichoice emphasised that the price reduction and the free upgrade programme are reactions “to the noticeable economic impact on the everyday lives of Nigerians.”

This followed a 1.4 million subscriber loss from March 2023 to March 2025.  It should be noted that MultiChoice Nigeria raised the pricing of its DStv and GOtv bundles three times in 12 months: in April 2023, November 2023, and April 2024. The third rise went into effect on May 1.

Moves to retain customers

To retain customers, MultiChoice is considering several initiatives, such as introducing weekly subscription packages and sports-only packages.

Techpression reported recently that in the fiscal year that concluded in March 2025, MultiChoice Nigeria’s subscription revenue dropped 44 per cent to $197.74 million from $355.93 million in the same period the previous year due to an exodus of subscribers brought on by worsening economic conditions and rising inflation.

According to the company’s most recent financial report, “sizeable customer losses in Nigeria as high inflation adds more pressure on consumers” were the primary cause of the steep revenue decline. The National Bureau of Statistics reports that in April 2025, the rate of inflation was 23.71 per cent.

MultiChoice lost 1.8 million subscribers in its Rest of Africa segment, which includes markets like Kenya, Zambia, and Angola. 77 per cent of those subscribers came from Nigeria.

Tags: customersDStv decoderMultiChoice Nigeria
Oluwatosin Adeyemi

Oluwatosin Adeyemi

Oluwatosin Adeyemi is a seasoned writer with 5+ years of experience. He holds a degree in Animal Science from Olabisi Onabanjo University. A hardworking and creative individual with a passion for teamwork and self-improvement.

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