• Latest
  • Trending
Netflix is considering ad-supported alternatives and cracking down on password sharing

Netflix is considering ad-supported alternatives and cracking down on password sharing

April 26, 2022
Edtech startup The Invigilator raises $11 million to scale its AI platform

Edtech startup The Invigilator raises $11 million to scale its AI platform

September 6, 2025
iXAfrica receives RMB financing to fast-track 20 MW expansion in Nairobi

iXAfrica receives RMB financing to fast-track 20 MW expansion in Nairobi

September 6, 2025
OpenAI challenges LinkedIn with new AI-powered hiring platform

OpenAI challenges LinkedIn with new AI-powered hiring platform

September 6, 2025
Tanzanian fintech NALA takes its services to Kenya

Tanzanian fintech NALA takes its services to Kenya

September 6, 2025
Call of Duty movie: Paramount, Activision strike deal for live-action adaptation

Call of Duty movie: Paramount, Activision strike deal for live-action adaptation

September 5, 2025
Meta Brings Back Facebook Poke with Emojis and Streaks

Meta Brings Back Facebook Poke with Emojis and Streaks

September 5, 2025
Know why they’re calling: Truecaller launches AI-powered insights

Know why they’re calling: Truecaller launches AI-powered insights

September 5, 2025
Visa harnesses local partnerships to launch Visa Pay in DR Congo

Visa harnesses local partnerships to launch Visa Pay in DR Congo

September 5, 2025
Betika denies recent reports of security breach

Betika denies recent reports of security breach

September 5, 2025
10 things you can actually buy with crypto in Africa

10 things you can actually buy with crypto in Africa

September 5, 2025
Your one-stop tech hub! Get the latest updates on AI, cybersecurity, fintech, and emerging technologies.
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
Techpression
No Result
View All Result
Home Business

Netflix is considering ad-supported alternatives and cracking down on password sharing

Staff Writer by Staff Writer
April 26, 2022
146 4
0
Netflix is considering ad-supported alternatives and cracking down on password sharing
465
SHARES
Share on FacebookShare on TwitterWhatsAppTelegram

Netflix announced that it lost members in a quarter for the first time in a decade.

The streaming behemoth made the statement during its recent earnings call, where it also stunned investors by estimating that its subscriber base would shrink by another 2 million in the current quarter, to around 219.6 million, after falling by roughly 200,000 in the first quarter of 2022.

Following the revelation, Netflix shares fell by more than 25%, erasing $30 billion from the company’s market capitalization.


What They Are Saying

Netflix recently informed shareholders that it anticipates adding 2.5 million net subscribers during the first quarter. During the same period last year, Netflix added 3.98 million paid subscribers.


The firm stated that if its service had not been suspended in Russia and all Russian paid memberships had been wound down, it would have witnessed 500,000 net additions during the most recent quarter, resulting in a loss of 700,000 users.

Netflix ascribed the slowdown to saturation in its most important areas, but it also acknowledged the impact of increased competition from streaming services established by traditional media companies like Disney, Warner Bros. Discovery, and Paramount.

 

Read Also : InnBucks is Not Discontinuing USSD Despite Service Downtime



Netflix intends to maximize revenue from existing subscribers and viewers after subscriber losses. To do this, the company is now thinking about limiting password sharing, which hastings had said was a good thing a few years ago.

“We’re thinking about how to monetize sharing,” Hastings stated during the results call. We’ve been thinking about it for a few years. It wasn’t a high priority to work on while developing quickly; today, it’s a top priority.”


Netflix believes that approximately 100 million households exchange passwords. The corporation has already begun testing methods to prevent password sharing. On the call, COO Greg Peters stated that Netflix does not want to prohibit password sharing but instead charges a fee to consumers who wish to share their accounts with friends and family.

To stem the loss of members, Netflix will launch lower-cost, ad-supported plans. Given that Netflix has hiked rates six times in the last eight years, making subscriptions twice as expensive as in 2014, this news suggests that the firm is open to exploring an alternative revenue model.

RelatedPosts

Netflix and MBC Group ink major MENA streaming partnership

Netflix launches ScreenCraft Pathway to train emerging film talent in South Africa

Netflix’s use of AI VFX in ‘El Eternauta’ reignites labour concerns in Hollywood 

 

Read Also : Google Subsea Cable to Bring Better Internet Connectivity to Nigeria



“Those who have followed Netflix know that I have been a strong opponent of the complexity of advertising and a strong supporter of the simplicity of membership,” Hastings remarked. “But, as much as I support that, I am a stronger supporter of consumer choice, and letting people who want a lower price and are tolerant of advertising obtain what they want makes a lot of sense.”

 

Netflix’s Long Game in Africa: The Next Wave


Netflix has struggled to penetrate the mass market in Africa due to its high subscription price. Last year, the streaming behemoth launched a $3.99 mobile-only package, 50% less expensive than the basic plan.

Unlike the standard 30-day trial, which allows consumers access to Netflix’s entire library for a limited time, Netflix only makes around one-quarter of its movie and television show collection available in this free plan. Even yet, $3.99 is a lot to ask of many Africans, given that 490 million people in Africa live below the poverty level of $1.90 a day, according to a 2021 UN estimate.

The ad-supported approach may be Netflix’s best bet for unlocking growth on the African continent, where the population may not be able to pay higher pricing but is content with advertisements.

Tags: Netflix
Staff Writer

Staff Writer

No Result
View All Result

Quick Links

  • Tech News
  • Cryptocurrency
  • Fintech
  • Startups
  • Business

Follow Us:

  • facebook
  • instagram
  • Twitter(X)
  • Linkedin
  • YouTube
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2025 Techpression.com -Techpression Media Limited

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

No Result
View All Result
  • Home
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Reviews
    • How To
    • General News
  • Cryptocurrency
  • Business
  • Fintech
  • Startups
  • Featured
  • Ai
  • Tech TV

© 2025 Techpression.com -Techpression Media Limited

techpression.com
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.