EasyDetect is an innovative fraud detection tool that was released by the Nigerian startup Dojah to protect digital enterprises from fraudulent activities on the internet.
Dojah is a leading provider of identity verification solutions for digital businesses that are onboarding consumers from Africa.
EasyDetect gives businesses the ability to identify and prevent fraudulent behaviours on their platforms.
Y Combinator alumni Dojah is a market-leading provider of comprehensive identity verification services. The company assists African companies in establishing more seamless relationships with actual customers and enables those users to access a greater variety of services with greater ease.
The verification solutions provided by Dojah cover every stage of the customer lifecycle, including customer acquisition, activation, and retention, as well as continuous fraud monitoring and customer level upgrades, all in one location.
The new company provides verification services in more than ten countries across Africa, and it has just launched a product called EasyDetect.
This product is designed to meet the growing need among African companies to combat fraudulent activities such as phoney accounts, attempted fraudulent orders, and payment gaps. It offers sophisticated fraud detection and prevention capabilities, enabling organizations to easily and swiftly identify potentially fraudulent activity and take preventative measures to safeguard their platforms. These features are provided by the product.
The new product is being released at a time when financial technology companies and other digital organisations are witnessing an uptick in the volume of online activities. This has led to an increase in the demand for sophisticated identity verification solutions, which would not only assist these companies in recruiting legitimate users but also protect them from fraudulent actions.
Read also: IdentityPass, Nigeria’s Identity Verification Startup, Raises $2.8M Seed
Remarks by the CEO of Dojah
“Fraudulent activities pose a significant threat to African businesses, and it’s our mission to provide solutions that protect our customers and their users,” said Tobi Ololade, CEO of Dojah. “With EasyDetect, businesses can identify and block suspicious activity quickly and efficiently, reducing the risk of financial loss and reputational damage.”
“We are excited to bring this solution to the African market and help businesses tackle fraud head-on. EasyDetect is part of our commitment to delivering innovative solutions that make a positive impact on the digital economy in Africa,”he added
EasyDetect gives users the ability to configure their own rules, events, and circumstances in order to satisfy the requirements of a particular use case. It enables insights into fraudulent user behaviour, identifies unexpected events that go beyond the parameters of the rules that have been specified, and provides automated alerts for suspicious conduct. The system offers fraud prevention that is both adaptable and scalable, and it is simple to combine with other security systems already in place.
Maplerad raises $6M, with Valar Ventures as the lead investor
About Dojah
At Dojah, the crew is dedicated to providing their customers with cutting-edge solutions that enable them to stay one step ahead of the competition. They are always pushing the boundaries of what is possible, whether it is through the development of innovative algorithms to detect fraudulent behaviour or the utilisation of the most recent developments in machine learning and artificial intelligence technology to optimise their goods.
Dojah’s ultimate mission is to assist digital businesses located throughout Africa in accomplishing their business goals by supplying such firms with the resources they require to safeguard themselves against fraud and other types of security risks. Dojah’s employees are optimistic that they will be able to continue propelling the company forward and helping themselves remain at the forefront of the industry for many years to come because to the company’s distinctive combination of technical and business knowledge.
