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Home Business Startups

Nigerian startup spearheads sales tech Innovation in Africa

Hauwa Ali by Hauwa Ali
March 26, 2024
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Timbuktoo plans to unleash Africa’s startup potentials
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In the dynamic landscape of African entrepreneurship, a visionary startup is making waves. SAVA, born in Nigeria, has rapidly evolved from a growth service provider to a trailblazer in sales technology solutions, reshaping how businesses across the continent drive revenue.

Initially, SAVA’s mission was to bolster African startups and enterprises through growth services. However, recognizing a deeper need within the market, the company has adeptly shifted gears. Today, SAVA stands at the forefront as a sales tech solutions provider, boasting a robust suite of products that span sales tech, travel, fashion, and gaming.

SAVA’s innovative sales tech solution is a game-changer for businesses seeking to enhance their revenue streams. The platform offers a comprehensive array of services, including app store optimization, user retention strategies, brand moat development, and conversion rate optimization. These tools are not just add-ons but essential cogs in the machinery of modern business success.

Read also: NITDA-Founder Institute Startup Accelerator Programme ends

SAVA’s Automated Expansion Product

In a bold move to facilitate cross-continental business growth, SAVA is on the verge of launching an automated “expansion” product. This service promises to be a boon for African companies, enabling them to register and commence operations in the lucrative US market within an astonishing two-week timeframe.

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SAVA’s ambition doesn’t stop at providing third-party solutions. The startup is hard at work developing its own proprietary products in the realms of travel, fashion, and gaming. These offerings, set to debut before the end of 2024, are tailored to meet the unique needs and preferences of the African market.

Early Success and Market Positioning

SAVA’s journey began with a bang, securing FoodCourt, a Nigerian food delivery startup, as its first client. The collaboration was a resounding success, resulting in 30,000 new registered customers and a staggering 62,000 new app installations. This early triumph underscored the untapped potential for automated sales solutions in Africa—a niche that SAVA is now poised to dominate.

While global competitors exist, SAVA’s approach is unrivalled within Africa. The company’s comprehensive suite of sales growth tools, combined with its proprietary products, sets it apart. SAVA’s transition to a tech product company further cements its unique position, offering unparalleled, automated solutions at scale.

SAVA’s journey is a testament to the power of self-funding. Operating on service revenues alone, the startup has processed over $1 million in sales across Nigerian and US markets. This financial autonomy has allowed SAVA to maintain its strategic vision and operational agility.

Read also: Timbuktoo plans to unleash Africa’s startup potentials

Milestones and Geographic Expansion

SAVA’s recent milestones are a testament to its growth trajectory. The company has expanded its operations to Nairobi and is set to enter the Egyptian market. Additionally, the impending launch of its US expansion product marks a significant step in SAVA’s commitment to broadening its service offerings and market reach.

With the upcoming launch of its tech products across various verticals, SAVA anticipates the creation of new revenue streams and monetization models. This expansion is not merely a growth strategy but a reflection of SAVA’s dedication to driving innovation and revenue growth for its partner companies.

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Hauwa Ali

Hauwa Ali

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