In recent years, podcasts have grown in popularity all around the world. To provide audio content more appropriate for African listeners, two software entrepreneurs, Ojiugo and Ekemezie Uche, started the Lagos-based startup called Genti Media in 2021.
With stories, dramas, and educational resources told in African languages by African voices, Genti Media is a Nigerian platform devoted to advancing African narratives.
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Over 10,000 Genti Media apps downloaded
The Genti Media app has already surpassed 10,000 downloads on both iOS and Android platforms. Users can register using their Facebook, Google, or email accounts to access the app’s vast catalogue, which includes over 15,000 hours of African audio stories, educational resources, radio plays, and sermons in nearly 20 languages.
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The app allows users to explore content before creating an account by clicking the “Explore Now” button. However, to continue listening, an account is required.
Content accessibility and payment options
While Genti Media offers a range of free content, some titles are behind a paywall.
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“Several titles are free on the app. Additionally, trailers and one or two episodes of paid content are free so you can experience a title. Once you confirm that you like the content and want to listen to more, you can unlock it either by watching ads (no payment required) or by purchasing a coin pack. You have several options, ” the startup explains.
Creators are compensated for their work on Genti Media, which has attracted many Nigerian storytellers, especially those who speak languages such as Igbo, Hausa, and Yoruba.