• Latest
  • Trending
Nigeria’s Lemonade Finance rebrands as LemFi

Nigeria’s Lemonade Finance rebrands as LemFi

June 8, 2023
Orange Egypt partners with mnGm to introduce gold trading via mobile wallets

Orange Egypt partners with mnGm to introduce gold trading via mobile wallets

September 26, 2025
BII injects $20 million into Acumen initiative targeting Africa’s off-grid communities

BII injects $20 million into Acumen initiative targeting Africa’s off-grid communities

September 26, 2025
PesaLink and Tendepay join forces to digitise enterprise payments in Kenya

PesaLink and Tendepay join forces to digitise enterprise payments in Kenya

September 26, 2025
How Africa’s Gen Z founders are building startups before graduation

How Africa’s Gen Z founders are building startups before graduation

September 26, 2025
YouTube now lets viewers turn off video end screens

YouTube now lets viewers turn off video end screens

September 26, 2025
Apple iPhone 18 Pro rumours: Design, performance, and camera upgrades

Apple iPhone 18 Pro rumours: Design, performance, and camera upgrades

September 26, 2025
South African investment giant raises caution on Bitcoin ETF risks

South African investment giant raises caution on Bitcoin ETF risks

September 26, 2025
OpenAI’s ChatGPT Pulse now available for Pro users

OpenAI’s ChatGPT Pulse now available for Pro users

September 26, 2025
MSport 2025

MSport 2025: Nigeria’s #1 Sports Betting Site, Powered by Chelsea & BVB

September 25, 2025
MNT-Halan introduces Egypt’s first secure lending solution via Halan App

MNT-Halan introduces Egypt’s first secure lending solution via Halan App

September 25, 2025
Your one-stop tech hub! Get the latest updates on AI, cybersecurity, fintech, and emerging technologies.
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Tech TV
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Tech TV
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
Techpression
No Result
View All Result
Home Tech News Africa Tech News

Nigeria’s Lemonade Finance rebrands as LemFi

Felicia Akindurodoye by Felicia Akindurodoye
June 8, 2023
140 10
0
Nigeria’s Lemonade Finance rebrands as LemFi
466
SHARES
Share on FacebookShare on TwitterWhatsAppTelegram

The Nigerian fintech firm formerly known as Lemonade Finance has announced that it will be changing its name to LemFi from now on.

 The company has stated that the decision to change its name was prompted by a desire to simplify and capture the essence of the company’s goal as well as to differentiate itself in the changing environment of the financial services industry.

In the year 2020, Lemonade Finance was established with the mission of enabling immigrants who desired to achieve more in their lives. The services offered by the company are made available to customers via an application (app) that enables them to send money to more than ten countries.

Read also: US fines Amazon $25m over child privacy violations

RelatedPosts

LemFi joins IAMTN’s global network to promote inclusive cross-border payments

LemFi’s new partnership with UBL gets State Bank of Pakistan approval

LemFi acquires startup Pillar to launch new credit card for UK immigrants 

Why the rebrand as LemFi

“When we first began out, we went by the name Lemonade Finance. And as our app gained popularity, our reach increased across various nations, and we became the essential link between families and loved ones who are physically separated’, said Ridwan Olalere, the CEO and co-founder of the startup company. 

However, the development and expansion of the organisation necessitated the need for a name that would resound even more profoundly with its mission while simultaneously honouring the individuality of the local community. The decision to rebrand was made in order to better encapsulate the objective of offering a method that is both more accessible and more effective for people to send money back to their families.

Therefore, the name of the company has been changed to LemFi, which the company believes captures the idea of “No Borders, No Barriers and no BS.” It was stated that the new name represents the company’s drive to simplicity, agility, and accessibility while maintaining its goal of facilitating financial transactions that are as painless as possible for its users.

According to Olalere, “Our new name, LemFi, represents our unwavering dedication to breaking down barriers and transcending borders,” and “LemFi” is the acronym for “Losing Emotions, Finding Insights.” “It allows us to carve our own distinctive meaning within it while simultaneously symbolising the resiliency and strength of our community.”

The rebranding effort also includes an expansion of the company’s vision. LemFi’s original mission was to facilitate “International Payments for Immigrants Globally,” but the organisation has since shifted its focus to “International Payments for Everyone.” This dedication will be made clear when, in the weeks and months ahead, an exciting lineup of product improvements is presented to the public for the first time.

Trellix expands support for Amazon Security Lake from AWS

What to know about rebranding 

A corporation could decide to rename itself for a variety of different reasons. Establishing a connection with one’s clientele is an important component. Rebranding is something that should be done for the benefit of the company, but it also carries with it the potential for risk. There is always a chance that customers would not prefer the new brand that has been introduced.

There are two distinct approaches to rebranding, the first of which is known as proactive, while the second is known as reactive. When a corporation realises that there is a potential to grow, innovate, tap into new businesses or customers, and reconnect with its users, it will engage in proactive rebranding of its product or service.

Rebranding that is done in response to an event, such as the discontinuation or modification of an existing brand, is referred to as reactive rebranding. It’s possible that such a move was motivated by mergers and acquisitions, legal concerns, unfavourable publicity caused by things like fraud, the desire to beat the competition, or the need to carve out your own niche in the market.

Tags: LemFiLemonade Finance rebrands
Felicia Akindurodoye

Felicia Akindurodoye

Felicia Akindurodoye is an experienced writer and researcher, whose watchword is originality.

No Result
View All Result

Quick Links

  • Tech News
  • Cryptocurrency
  • Fintech
  • Startups
  • Business

Follow Us:

  • facebook
  • instagram
  • Twitter(X)
  • Linkedin
  • YouTube
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2025 Techpression.com -Techpression Media Limited

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

No Result
View All Result
  • Home
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Reviews
    • How To
    • General News
  • Cryptocurrency
  • Business
  • Fintech
  • Startups
  • Featured
  • Ai
  • Tech TV

© 2025 Techpression.com -Techpression Media Limited

techpression.com
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.