The president of the Nigeria Internet Registration Association (NiRA), Adesola Akinsanya, is encouraging Nigerians to make use of the .ng domain name, Nigeria’s country code top-level domain (ccTLD), as it is the nation’s vital resource in the digital space.
Businesses can gain a strong sense of local identity by registering domains with the—ng extension, which is exclusive to Nigeria. Establishing customer trust is crucial for any business, but it’s essential for local businesses. Mr Akinsanya made remarks at the NiRA Executive Board of Directors (EBOD) and Management Training that was held at the Lagos Business School (LBS).
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An intensive series of interactive sessions was held at LBS as part of the NiRA Executive Board and Management Training to address critical challenges and opportunities in the digital domain. Resilience in the face of digital disruptions, ethical decision-making, and strategic vision were the main points of the training programme.
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Insights into worldwide standards for digital governance, risk management, and the use of digital technology to boost company and social impact were shared with participants.
The slow adoption of Nigerian domain name
A trend towards more international online personas among Nigerians has been visible on the web since 2017. The Nigeria Internet Registration Association (NiRA) expressed concern that Nigerians may hesitate to invest in a local domain name due to the high cost. The .ng domain is Nigeria’s country code top-level domain (ccTLD). Sunday Folayan, the president of the NiRA at the time, stated that the country’s registration of.ng domains are low and should be embraced even though South Africa has registered over a million .za domain names.
At first glance, the high cost may be the only factor causing the slow adoption rate and costing more than twice as much as as.com,.org, or.net domains. Ng domains are far more expensive than other popular Nigerian web domains.
Nevertheless, there is still another angle to consider .com domains provide a global perspective, which is highly valued in Nigeria’s marketplace, which may explain why ng domains are not selling like hotcakes.
Why Nigerians should use the .ng domain
It is about our national pride. We, the people of Nigeria, are fortunate to have the .ng domain extension, and we should all take pride in it by registering our own. Nigerians can help preserve their foreign currency by registering domains using the .ng extension.
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Because searches are typically region-specific, Google would prefer to use google.com.ng when you conduct a search within Nigeria and google.com.gh when you travel to Ghana using the same device. It is related to search engine optimisation (SEO), speed, and reduced latency. This will make sure that people in your region (Nigeria) see your company when they search for your industry.
Blogs and websites with the .ng domain names have lower latency. On the other hand, this is dependent on the hosting provider’s physical location. Websites hosted locally under the.ng extension offer improved speed for Nigerian businesses or those targeting Nigerian customers.
It encourages people to create content in their communities. Envision a world where over one million Nigerian flag domain names are owned by just 1% of the estimated 170 million or more Nigerians. These names would pave the way for online enterprises, initiatives, and causes. In addition to elevating her online stature, wouldn’t that help the Nigerian brand even more?