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Home Tech News Africa Tech News

Oraimo’s accessories market takeover

Modupeoluwa Olalere by Modupeoluwa Olalere
October 12, 2023
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Oraimo's accessories market takeover
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New ideas, imagination, ease of use, and low prices are what keep the accessories market growing and changing every day.

Being one of the top names in the accessories market is now possible for Oraimo because it has done everything needed. To everyone who likes tools and accessories, Oraimo is a name they all know.

It’s safe to say that Oraimo has taken the accessories market by storm quickly, with a wide range of goods for different uses.

As a Transsion Holdings subsidiary, Oraimo was founded in May 2013 by a group of people who wanted to make smart devices that were new, creative, and up-to-date to meet users’ needs.

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Oraimo has consistently given gadget lovers accessories that satisfy regular needs while incorporating cutting-edge features since it was founded in May 2013.

Many have wondered how Oraimo rose to become one of the top accessory brands. With some research, we can quickly identify qualities that have helped the company lead the market.

Read also: Oraimo Makes Burna Boy New Ambassador

Pedigree 

Transsion is a robust parent business of Oraimo. Its subsidiaries include Tecno, Infinix, Itel, and Calcare. Chinese firm Transsion invests in Africa, Southeast Asia, South Asia, and Latin America. As of 2017, Transsion was Africa’s top smartphone company by sales.

This heritage gives Oraimo a fantastic marketing platform to contact gadget fans worldwide.

After Transsion Holdings offered Oraimo worldwide market access, they had to prove themselves.

Wide Range of Products

Their goods include Bluetooth Audio Speakers, PowerBanks, Smart Watches, Wired and Wireless Earphones, Headphones, Cables, and Chargers. Oraimo has market options for everyone.

Competitive Market Price 

Oraimo has been able to keep its prices low while still making sure that the standard of its products is not affected. Oraimo is a popular choice among users when looking for an accessory gadget because it is affordable.

Oraimo has sold accessories that are just as useful as those from other brands, but they cost less. They also always add new, innovative goods to their line, with little to no price difference.

Quality Priority 

Quality is essential to most people who use gadgets. Nobody wants to pay too much or too little for something; they want the best deal.

Regarding gadgets, Oraimo knows how important quality is and always sends out accurate items that stand out in the market. Because Oraimo is so focused on quality, it’s easy for stores to sell.

9mobile brand ambassadors organize interactive section

Innovative Progression 

Innovation has driven Oraimo’s success. It updates devices by innovating, tracking market trends, and addressing user needs.

Oraimo’s innovation has helped satisfy people’s desire for new gadget features. Accessories retailers prefer Oraimo because of its creative approach.

To sum up, Oraimo has significantly affected the accessories market by constantly making and selling new, stylish, affordable, and high-quality accessories to meet the needs of techies and gadget fans. Oraimo dominates the accessories business by using Transsion’s market presence.

Tags: NigerianOramio
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupe is a tech content writer with 3+ years of experience turning complex ideas into clear, engaging stories. She covers innovation, digital trends, and emerging technologies. When she’s not writing, she’s exploring new tools or tracking trends shaping Africa’s tech ecosystem.

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