The top beauty brand in Nigeria, Paxo Beauty is excited to share that its new mobile app is now available.
The new app will change how customers interact with the brand. It will make shopping easier and give beauty fans in Nigeria more power.
Paxo Pharmaceutical Limited, a subsidiary of the Paxo Group, started out as a wholesale business for businesses in 1996. Since then, it has become a trusted provider to pharmacies, supermarkets, and local stores all over the country. But as online marketplaces like Jumia, Dealdey, Konga, Kaymu, and GTB Marketplace grew in popularity, it became hard to depend on only these platforms.
In 2015, Paxo Beauty grew out of Paxo Pharmaceuticals. It used a direct-to-customer (D2C) model to keep up with the digital shift. It worked with Cregital, a design agency, to update its brand and website to better connect with its community.
Using Instagram and Facebook for business in 2016, the company grew quickly and made around 150,000 naira in sales every month.
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Paxo Beauty 2.0 iOS/Android
The easy-to-use iOS and Android apps it released in 2020 boosted the consumer experience even more. The new platform simplifies shopping, improves navigation, and offers more products. A loyalty plan was implemented. Each purchase helped the store earn 10 million naira every month.
The app’s makeover shows how committed Paxo Beauty is to technology and new ideas. Developers, UX designers, product managers, and content experts on the brand’s team created a digital environment to improve the customer journey.
“Paxo Beauty is committed to making great goods and giving great experiences. Our updated app makes shopping for beauty products more enjoyable by combining speed, ease of use, and technology. This strengthens our position in the Nigerian beauty market.
The Paxo Beauty app is now available on the App Store and Google Play Store. It has a wide range of beauty and skincare items made especially for Nigerian customers.
About Paxo Beauty
Paxo Health & Beauty is an online store where you can buy everything you need for your health and beauty.
Paxo Health & Beauty offers cosmetics and skincare brands, as well as men’s and women’s perfumes, nail products, bath and body products, beauty tools, household items, toiletries, and haircare products.
You can buy both retail and bulk items online.
Since 2015, Paxo Beauty has helped customers in Nigeria with their many different needs. Paxo Beauty grew its online profile through social media as it switched from a wholesale business to one that sells directly to customers. With the reboot of its app in 2023, Paxo Beauty hopes to make shopping easier while still offering high-quality beauty and skincare products.