In a region where e-commerce is rapidly evolving, Paymob and Woo’s partnership is set to revolutionise how businesses operate online. 

This strategic alliance, announced on Wednesday, aims to empower merchants in the Middle East and North Africa (MENA) with seamless payment solutions, enabling them to scale their businesses more effectively.

Read also: Paymob introduces Apple Pay integration, advancing Egypt’s digital payments landscape

Enhancing E-commerce capabilities

Paymob, the leading financial services enabler in MENA, has been at the forefront of providing cutting-edge financial technologies. 

With its omnichannel gateway offering over 50 payment solutions, Paymob empowers nearly 350,000 merchants across the region. This partnership with Woo, a prominent e-commerce platform, marks a new chapter in enhancing e-commerce capabilities in MENA.

As noted in the partnership announcement, Paymob has become Woo’s first preferred partner to launch in the region, highlighting the strategic importance of this collaboration. 

This alliance is designed to offer MENA merchants a comprehensive suite of payment solutions, allowing them to expand their customer base and increase revenue streams.

“We see Paymob as more of a partner than a service provider. They’re constantly innovating to help us find new ways to serve our clients and increase our sales,” said the company’s CEO, who has partnered with Paymob.

Read also: Paymob secures $22M extension in series B funding, eyes MENA expansion

This sentiment reflects the collaborative approach Paymob brings to its partnerships, which is also expected to benefit Woo merchants.

Paymob offers developer-friendly APIs and plugins for platforms like WooCommerce, Shopify, and Magento, ensuring easy integration. With PCI-compliant transactions and advanced fraud protection, Paymob prioritises security, providing merchants with trusted payment processes.

By integrating Paymob’s payment infrastructure with Woo’s e-commerce expertise, MENA merchants gain access to diverse payment options, such as credit/debit cards, mobile wallets, and buy-now-pay-later services.

Web Griebel, GM of Payments at Woo, said, “We are excited about strengthening our partnership with Paymob to offer merchants in MENA a streamlined solution that helps them securely scale their businesses.”