PayTabs Egypt, an award-winning provider of digital payment solutions and payment orchestration infrastructure, has partnered with Valu, the leading universal financial technology powerhouse in MENA, to launch the Valu merchant app as part of a strategic partnership to speed up Egypt’s digital payment transformation.
The app is an innovative, contactless payment system that has been carefully crafted and adapted to Egypt’s ever-changing retail environment.
No need for POS hardware
Thanks to this collaboration, Valu’s expanding merchant network can now take payments directly from their smartphones without the need for conventional point-of-sale hardware.
This guarantees a quick, easy, and contemporary payment experience that adapts to the changing demands of Egypt’s retail market.
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“This partnership is a meaningful step toward financial inclusion,” said Haytham Morsy, Vice President, Commercial & Business Development at PayTabs Egypt.
“Together with Valu, we’re putting powerful payment orchestration and mobile commerce tools in the hands of local merchants, many of whom have never had access to this kind of technology before. With just a smartphone, they can now accept payments quickly and securely, giving their customers a smoother checkout experience and opening new doors for growth. It’s about empowering shop owners, supporting communities, and making sure everyone, no matter their size or location, can be part of Egypt’s digital future.”
Omar Magdy, Head of E-commerce and payments at Valu, added, “With the launch of the Valu Merchant App, we are not just offering a new tool; we are reshaping how merchants and customers interact. By leveraging PayTabs’ cutting-edge QR-powered technology, we’re eliminating barriers to entry, reducing costs, and accelerating the adoption of digital payments across Egypt. This is about creating a smarter retail ecosystem where convenience, security, and innovation work hand in hand.
Revolution of contactless transactions
By incorporating PayTabs’ QR-powered technology into its merchant app, Valu is revolutionising in-store payments and facilitating quick, safe, and paperless transactions.
Through the PayTabs Merchant App, merchants can create dynamic QR codes that customers can scan and pay for using their smartphones in seconds.
This solution offers a more intelligent, adaptable, and economical substitute for POS physical handhelds. In line with Egypt’s digital transformation, it facilitates real-time reporting, quick onboarding, instant payment confirmations, and a completely contactless experience.
Merchants throughout Valu’s network can now take advantage of an affordable, digital-first solution that streamlines transactions, increases visibility, and fosters customer trust in various industries, including electronics, fashion, and healthcare.