Petal Ads, a cutting-edge advertising platform by Huawei, and Baaz, the premier Arabic social media platform, have reaffirmed their collaboration through a new agreement.
The signing ceremony took place at Huawei’s Cairo premises, solidifying their commitment to fostering social network growth in the Middle East and North Africa (MENA) region.
Baaz: Fostering Connection and Cultural Values
Baaz is a unique social media platform designed specifically for the Arab world, catering to the diverse communities in the region. It enables users to connect with like-minded individuals who share common interests and values while upholding the rich cultural and societal heritage of the MENA region. Baaz empowers these communities with innovative features that facilitate meaningful conversations and content sharing within a secure and privacy-conscious environment. The platform boasts advanced encryption technology to ensure user data protection and privacy, creating a safe space for sharing authentic information. The official Baaz app, available on HUAWEI AppGallery, has already achieved over 6 million downloads in Egypt alone, showcasing its rapid growth.
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Petal Ads: Revolutionising Advertising in MENA
Petal Ads, Huawei’s revolutionary advertising platform, elevates advertising by enriching ads with premium features and utilising big data analytics for precise multi-dimensional targeting. This ensures that ads are delivered with pinpoint accuracy to users across HUAWEI Mobile Services’s intelligent ecosystem and beyond. In addition to Huawei’s own media, Petal Ads extends its reach to major third-party apps and media in the MENA region, boasting integration with over 18,000 apps, attracting millions of users monthly. Partners benefit from the platform’s Data Management Platform (DMP), which facilitates niche audience creation for enhanced targeted advertising. With features like one-click installation and automatic bid adjustment, Petal Ads enhances user experience and maximises the effectiveness of advertising budgets.
The Vision for a Smarter AI World in Middle East and North Africa Region
The Managing Director of Huawei Consumer Business Group, Eco Development and Operation, North Africa, expressed enthusiasm about the partnership: “We are overjoyed to share the establishment of this new partnership between Petal Ads and Baaz. HUAWEI Mobile Services prioritises supporting the growth of local companies that can make a difference through their groundbreaking offerings and share our vision for a smarter AI world for all. We are confident that the unparalleled multidimensional targeting, excellent cost-effectiveness, and adaptability of Petal Ads will add more value to Baaz’s vibrant social media platform.”
Building on Petal Ads and Baaz Past Success
The previous collaboration between Petal Ads and Baaz in the fourth quarter of 2022 yielded exceptional results. Baaz’s Petal Ads-powered instals campaign achieved impressive AppGallery installations and a competitive CPI rate compared to other advertising platforms. Encouraged by this success, Baaz has extended its partnership with Petal Ads throughout the second half of 2023, investing in continuous campaigns to drive robust app growth, capitalising on Huawei’s extensive user base of over 730 million.
Mossab Sharayri, Chief Executive Officer at Baaz, emphasised their commitment to enhancing user experience: “The partnership with HMS widens the horizons of collaboration to better serve our mutual and huge Egyptian users’ base. At Baaz, we constantly seek partnerships that enhance our users’ experience, empower them to purposefully lead communities, and encourage meaningful discussions around their interests. Huawei’s innovative advertising platform, as well as its broader open and smart ecosystem, align perfectly with our vision for developing the next generation of social media.”
A Win-Win Collaboration
In addition to Petal Ads’ revolutionary advertising capabilities, HUAWEI Mobile Services offers partners exclusive benefits within Huawei’s dynamic smart ecosystem. HMS shares knowledge and expertise to assist in the development of cutting-edge apps and digital services for regional users while partners gain access to a vast and active audience, fostering genuine joint success.
About Petal Ads
Petal Ads, a paid presentation service provided by Huawei for pan-ecosystem partners, delivers a wide range of mainstream ad formats to over 730 million global Huawei device users. Petal Ads serves as a bridge to Huawei device and Huawei Mobile Services users, providing a unique opportunity to transmit key information and quality services to a global user base. Powered by Huawei’s HMS Core, with a presence in over 170+ countries and regions, Petal Ads is committed to creating a fully connected, intelligent world.
