On Monday, Pi Network, the decentralised cryptocurrency project, announced the expansion of its Pi Ad Network to all eligible apps listed in the Mainnet Ecosystem Interface.
The move follows a successful pilot program involving five community apps, which have already begun generating ad revenue. According to the company, this aims to transform Pioneers’ collective attention into a sustainable monetisation mechanism, which will benefit both developers and the broader Pi community.
Eligible developers are now invited to apply
The Pi Ad Network represents a key platform-level utility, leveraging the engagement of millions of Pioneers to create real-world use cases for the Pi cryptocurrency.
Developers who are interested can now apply to integrate ads into their apps, earning revenue in Pi based on user attention. However, approval depends on meeting Mainnet ecosystem listing requirements and adhering to developer guidelines.
“The Pi Ad Network solves a critical challenge by allowing developers to monetize their apps directly in Pi,” the announcement stated. “This creates a full-circle system where advertisers spend Pi to access Pioneer attention, and developers are rewarded for building meaningful, high-quality apps.”
For developers, the Ad Network provides a way to cover operational costs while incentivising innovation. “Building and maintaining apps that serve Pioneers requires significant resources,” the team noted. “The Ad Network ensures developers can sustain their efforts as app usage grows.”
Pioneers, meanwhile, benefit from a stronger ecosystem where Pi is actively used. By requiring advertisers to transact in Pi, the network reinforces the cryptocurrency’s utility, encouraging more apps and services that accept Pi as payment.
How developers can apply
Eligible developers can apply through the Pi Developer Portal by:
1. Accessing the portal via the Pi Browser’s “Develop” section.
2. Selecting their app and completing the “Dev Ad Network” application.
3. Following the Ads Checklist and submitting the required form.
“This expansion marks a tangible step toward a more sustainable and utility-driven Pi ecosystem,” Pi Network emphasised. With the Ad Network now open to all compliant apps, the project moves closer to its vision of a thriving decentralised economy.