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Home Tech News Africa Tech News

PIN, Sunshine Cinema partner for digital inclusion, job creation

Felicia Akindurodoye by Felicia Akindurodoye
January 22, 2024
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Paradigm Initiative (PIN) and Sunshine Cinema have formed an energising alliance to address the twin problems of youth unemployment and digital exclusion on the African continent.

In addition to protecting the rights of underprivileged young Africans online, PIN, a prominent non-profit organisation fighting for digital rights and inclusion, seeks to provide these young people with access to digital opportunities.

The kits have a dual purpose: they convert solar energy into usable power and give young entrepreneurs a voice as media facilitators so they can make money and make a difference in their communities.

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The impact of Paradigm Initiative and Sunshine Cinema partnership

The partnership is timely because many African nations are still trying to recover from the effects of the digital divide and meet the pressing demand for young jobs. The two groups have joined forces to close these gaps and set a chain reaction of sound change in motion.

In a statement regarding the partnership, PIN COO Nnenna Paul-Ugochukwu stated that it is a significant step towards using storytelling to advocate for digital rights and inclusion across the African continent. In this mutually beneficial partnership, both parties go above and beyond the call of duty to educate and empower young people.

Sunshine Cinema’s executive director, Sydelle Willow Smith, has stated that the organisation’s focus on digital inclusion, youth empowerment, and social transformation will be front and centre as they set out on this adventure. Working together, we can shed light on how to make Africa a better, more welcoming place for all.

Paradigm Initiative has created three short films in response to the yearly Londa report that examines the situation of digital rights and inclusion in African nations. ‘Undersight’ chronicles the life of Omar, a gifted computer programmer who develops the in-demand, game-changing data collation software.

The organisation’s short films include Training, Focus, and Finding Diana.  ‘Undersight,’ PIN’s fourth short film, had its trailer unveiled in December 2023.

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The power of digital inclusion

Hope for job creation and unemployment reduction in Africa’s digital economy exists. But the continent needs to invest in digital and soft skills if it wants to tap into the sector’s full potential. Acquiring digital skills is the way to achieve digital inclusion, especially since many courses offered by African universities are losing their marketability in the job market, and students do not have the skills employers are looking for.

Infrastructure development, particularly in the realm of information and communication technology (ICT), is a problem in Africa. An increase in youth employment in Africa could be attributed to better understanding of and access to ICT, which could help alleviate the continent’s high youth unemployment rate. 

A more educated population has a better chance of utilising ICT to lower youth unemployment. Research suggests that a combination of reduced corruption, increased economic growth, and higher levels of physical capital accumulation can help alleviate youth unemployment in Africa. 

Given the impending economic downturn in numerous African nations, educational curricula must be updated to incorporate training centred around information and communication technologies to mitigate youth unemployment in the not-too-distant future.

Tags: Digital Inclusionjob creationPINSunshine Cinema
Felicia Akindurodoye

Felicia Akindurodoye

Felicia Akindurodoye is an experienced writer and researcher, whose watchword is originality.

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