In alignment with their ongoing commitment to bolster the African creative industry and honour its rich heritage, Interswitch Group’s flagship brands, Quickteller and Verve, have proudly announced their sponsorship of the 10th edition of the esteemed Africa Movie Viewers’ Choice Awards (AMVCA).
This sponsorship not only signifies their support for African talent but also underscores their dedication to showcasing and celebrating the continent’s diverse cultural narratives.
Scheduled to unfold on Friday, the 10th, and Saturday, the 11th of May 2024, at the Eko Hotel and Suites Victoria Island, Lagos, the AMVCA is poised to unite exceptional actors, filmmakers, directors, and industry mavens across Africa.
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Since its inception in 2013, the AMVCA has become a beacon of Africa’s cultural richness, spotlighting extraordinary productions and performances that captivate audiences across the continent and beyond.
Verve sponsors AMVCA’s “Best Category”
Verve’s sponsorship of the prestigious Best Lead Actor category heralds an array of nominees whose contributions have left an indelible imprint on the African film landscape. These luminaries include Wale Ojo (Breath of Life), Stan Nze (Afamefuna), Marc Zinga (Omen), Gideon Okeke (Egun), Daniel Ezekiel (Blood Vessel), Richard Mofe-Damijo (The Black Book), Lateef Adedimeji (Jagun Jagun – The Warrior), and Gabriel Afolayan (This is Lagos).
On the other hand, Quickteller is poised to champion the Best Supporting Actress award category, showcasing a lineup of nominees epitomising talent and versatility. Actresses such as Ajoke Silva (Over the Bridge), Fathia Balogun (Jagun Jagun – The Warrior), Bimbo Akintola (The Black Book), Genoveva Umeh (Breath of Life), Eliane Umuhire (Omen), Tana Adelana (Ijogbon – Chaos), and Ejiro Onojaife (The Origin: Madam Koi Koi) are contending for this prestigious accolade.
Interswitch’s 10th Africa Magic Viewers’ Choice Awards sponsorship
Cherry Eromosele, Executive Vice President of Group Marketing and Corporate Communications at Interswitch Group, emphasised the significance of their sponsorship for the 10th AMVCA. She articulated, “Interswitch’s sponsorship for the 10th edition of the Africa Magic Viewers’ Choice Awards reflects our steadfast dedication to fostering the creative landscape of Africa.
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This initiative goes beyond merely celebrating cultural diversity and talent; it’s about recognising and honouring the storytellers who dedicate themselves to bringing African narratives to the forefront. Our Verve and Quickteller brands are proud to contribute to this journey of acknowledgement and celebration.”
Interswitch’s steadfast commitment to supporting African creatives, driving innovation, and spotlighting the continent’s global cultural heritage is evident through its backing of the AMVCAs. Through such initiatives, Interswitch reaffirms its unwavering dedication to nurturing the growth and evolution of Africa’s creative industry and its remarkable talents, paving the way for a vibrant and thriving cultural landscape.