Realme, a Chinese smartphone manufacturer, has formally joined the Nigerian market intending to meet the rising demand for cost-effective, high-performing smartphones.
This information was revealed by the corporation in a statement released on Monday, the day after a lavish launch that took place at the Balmoral Convention Centre in Ikeja, Lagos.
As part of a larger plan to penetrate the African market, Realme is making cutting-edge technology affordable to entice tech-savvy, budget-conscious customers. This includes its launch into Nigeria.
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Africa is leading the way in the growth of mobile devices worldwide, according to Zena Ma, Marketing Manager for Gulf Countries and Africa, and Realme is determined to play a significant role in this dynamic industry.
The Note 50, a gadget made for customers seeking optimal performance without sacrificing affordability or design, is the centrepiece of Realme’s introduction.
Realme also revealed the GT6, a high-end flagship device, and the C61, a low-cost smartphone, both of which target different market niches.
Olamide Kaka, Realme’s sales manager for Nigeria, described the West African nation as a vibrant market with enormous potential.
“The youth are tech-savvy, passionate, and constantly on the lookout for innovative technology that doesn’t break the bank. With the launch of the Note 50, alongside our flagship GT6 and the affordable C61, we are confident that Realme will become a household name in Nigeria in no time,” Mr Kaka said on Monday.
“We believe in empowering the Nigerian youth with the technology they need to make bold strides in a digital world. This is just the beginning of our journey in Nigeria, and we are excited to grow with this market,” Kaka added.
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About Realme
On August 28, 2018, Sky Li officially launched the Realme technology brand which aims to give young people a superior and all-encompassing experience through its products, and it is dedicated to becoming a leading technology company.
Owing to its proficiency in cutting-edge smartphone and AIoT technologies, Realme offers customers goods featuring innovative technology and avant-garde designs that were initially implemented in the premium market.
Realme unveiled its dual-driven strategy of “Smartphone + AIoT” at the start of 2020. According to Counterpoint’s Q3 2020 smartphone shipment data, released in November 2020, Realme is the fastest-growing brand to hit the 50 million smartphone sales milestone.
Along with reaching this milestone, Realme is now the fastest-growing brand in the world. During the quarter, it expanded 132 percent QoQ, gaining pace and above analyst projections.
Realme is undoubtedly one of the most well-known smartphone brands in the world, with the highest rate of growth. Realme has currently expanded into 61 markets across the globe, including those in Asia, Europe, Oceania, the Middle and East Africa, etc.