Reddit has unveiled a set of new tools designed to help publishers share and monitor their content more effectively across its platform. With over 110 million daily active users, Reddit aims to deepen its appeal to news organisations by offering features that enhance visibility and engagement with their articles.
The new tools are part of the Reddit Pro suite and are being beta-tested with select publishers like The Atlantic, NBC News, and The Associated Press.
New publisher tools boost content sharing
The update’s heart is adding three key tools under an all-new “Links” tab in Reddit Pro. First, publishers get article insights that show how their stories are shared across the platform, including which communities engage with the content and metrics like views, upvotes, and clicks.
This data is crucial for publishers to understand their audience and shape their Reddit strategy.
Next is an auto-import feature that allows publishers to sync their RSS feeds with Reddit Pro. This means articles can be automatically uploaded and shared on Reddit without manual posting, making the process more efficient. Lastly, an AI-powered recommendation tool suggests the best communities to post articles, improving content targeting and sparking meaningful discussions.
These tools address long-standing challenges for newsrooms trying to measure and amplify their reach on Reddit.
According to Reddit, “Publishers can now track how audiences interact with their stories across subreddits,” and the AI helps reduce the guesswork in finding the right audience. Early testers praised the tools for providing valuable insights and streamlining content distribution.
Additionally, Reddit is experimenting with an in-app article viewer that lets users read full stories without leaving Reddit. The viewer features an easy swipe-up to access comments. This keeps readers engaged on the platform while maintaining paywall functionality for publishers.
Overall, this launch marks a confident step by Reddit to support publishers with transparent analytics and more innovative sharing capabilities, positioning itself as a key platform for content discovery and community engagement.