The RiseUp AI Summit successfully concluded its first edition on February 6, 2025, gathering over 2,000 participants and 50 exhibitors at Cairo Business Park.
The event, held in collaboration with Misr Italia Properties, highlighted artificial intelligence’s (AI) transformative role across industries. Key discussions focused on AI-driven entrepreneurship, real estate innovation, and investment opportunities, reinforcing Egypt’s position as a regional AI hub.
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AI and real estate: The launch of a PropTech Innovation Hub
A major announcement at the summit was the launch of an AI-powered PropTech Innovation Hub in partnership with Misr Italia Properties. This initiative aims to revolutionise Egypt’s real estate sector by integrating AI-driven solutions into property management, customer experience, and design. The hub will host summits and events, including a dedicated PropTech Summit in November 2025. Additionally, the first-ever PropTech Accelerator in the Middle East was unveiled, offering mentorship, resources, and funding for startups in the sector.
Tech industry leaders share insights on AI’s business applications
The summit featured industry experts from global technology companies like Google, Microsoft, and Orange, who shared insights into AI’s potential to enhance business efficiency. Microsoft’s Ahmed Salama led a session on how AI transforms business operations, emphasising the need for AI literacy and data-driven decision-making. Another key panel explored AI’s impact on marketing, with executives from Microsoft, eXtra, and Orange Egypt discussing personalised campaigns and automation.
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Funding the future: AI investment and startup growth
An investment panel featuring leaders from Endure Capital, Salica Oryx Fund, and Tektonik Ventures examined strategies for fostering AI-driven startups. Discussions focused on the importance of funding, data accessibility, and strategic partnerships in building a thriving AI ecosystem.
As the RiseUp AI Summit wrapped up, it underscored the necessity of AI adoption across industries.
The event provided a platform for collaboration, empowering startups and entrepreneurs to harness AI’s potential and drive digital transformation in Egypt and beyond.
