Safaricom, a Kenyan telecommunications company, recently announced that it had made a deal with Google to promote and add more short videos from YouTube to its platform.
During the promotion, which will last for a total of two months, content creators in the east African country will be able to get 1GB of data for as little as 10 Kenyan Shillings, or $0.08 USD.
The telecommunications company also said that it is offering these services at such low prices to encourage Kenyans to get used to streaming videos.
According to a statement from Safaricom, the company’s CEO, Peter Ndegwa, said, “I believe this new data bundle offer will help lift up new talent by giving them more chances to show off their skills and talents and get recognized both locally and internationally.”
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The campaign will be called “YouTube shorts challenge”
According to the statement released by the telecommunications company, the campaign will be held in conjunction with a competition that will be known as the YouTube Shorts Challenge. Individuals who create and upload original videos will have the opportunity to win both weekly cash prizes and a grand cash prize.
The weekly cash prize awards will honour 15 content creators. Depending on how much they won, each will get between KES5,000 ($41.20) and KES120,000 ($990) in cash.
“At the conclusion of the competition, the content creator who achieved the highest ranking by garnering the most combined likes and views will be awarded a prize of KES1.2 million ($9,900). The runners-up will each receive KES 800,000 ($6,600), which puts them in second place, and KES 600,000 ($4,950), which puts them in third place, “the telecom company said.
Customers can buy the daily KES10 for 1GB data bundles that are being offered for the YouTube shorts competition by dialing *544*55#.
This brand-new campaign will be accessible to a significant number of mobile users in Kenya. As the telecommunications company that has only just activated its mobile network and services in Addis Ababa, the capital of Ethiopia,
As of the second quarter of 2020, market research company Omdia said that the telecommunications operator Safaricom has 43 million members.
Airtel Kenya, which has 16.4 million customers, comes in second place. In the second quarter of 2022, Telkom Kenya maintained its position as the third-largest mobile service provider in the country, with over 4.4 million clients. Jamii Telecommunications comes in at number four despite having only 275,000 customers.
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About Safaricom
Safaricom PLC is a publicly traded mobile network operator in Kenya. Its headquarters are located in Nairobi, Kenya, at the Safaricom House. It is the most important provider of telecommunications services in Kenya and is consistently ranked among the most successful businesses in the East and Central Africa area. The company provides a variety of services, including mobile phones, mobile money transfers, consumer electronics, online commerce, cloud computing, data, music streaming, and fiber optics. The most well-known aspect of it is that it is the birthplace of MPESA, a mobile banking service that is based on SMS.