Safaricom Ethiopia marked a significant milestone on Monday with the launch of its 4G network in Gambella, further expanding telecommunications access in the region. 

Established in July 2021, Safaricom Ethiopia has been a game-changer in the Ethiopian telecommunications sector, which was historically dominated by Ethio Telecom.

Wim Vanhelleputte, the newly appointed CEO, emphasised the transformative power of digital connectivity.

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“This launch is not just about technology; it’s about connecting communities and enhancing lives,” he stated during the announcement.

The new network is anticipated to offer quicker Internet, essential for educational institutions and the local business community.

Safaricom Ethiopia reaches 3 million M-Pesa users

Safaricom Ethiopia’s efforts have already resulted in over 3 million M-PESA users, showcasing its commitment to financial inclusion. The company plans to invest $8 billion over 10 years to enhance its infrastructure and services across Ethiopia. 

Vanhelleputte highlighted the importance of collaboration with local talent: “We need to empower Ethiopians to realise their innovative potential.”

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The Gambella launch is part of a broader strategy to expand Safaricom Ethiopia’s base stations to cover more than 30 percent of the country’s population. 

This initiative aims to bridge the digital divide in rural areas, where access to reliable internet has been limited. By bringing 4G services to Gambella, Safaricom Ethiopia hopes to foster economic growth and improve educational opportunities.

Safaricom remains committed to providing high-quality services to Ethiopians despite market constraints. As Ethiopia strives for digital transformation and economic growth, the company’s ambition promises millions a better future.