Awash Insurance, the top private insurance provider in Ethiopia, has partnered with Safaricom M-PESA to integrate its services into the M-PESA payment platform.
The partnership, which was announced on Thursday, will allow Awash Insurance to provide its clients with safe, effective, and convenient mobile payment options for insurance-related transactions, allowing them to pay premiums and other insurance-related transactions directly through M-PESA.
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This development is expected to revolutionise how Ethiopians interact with insurance services by improving payment speed, security, and accessibility while also assisting in the wider adoption of mobile financial services throughout the nation.
“By integrating M-PESA’s secure platform into the operations of Awash Insurance, we are simplifying the way businesses and customers interact, making mobile payments more accessible, efficient, and time-saving for everyone. We are confident this partnership will enable Awash Insurance to offer its customers a seamless experience for making insurance payments and streamline its operations by leveraging M-PESA’s mobile payment solutions,” said Elsa Muzollini, CEO of Safaricom M-PESA.
Partnership to enhance financial inclusion and provide seemless digital payment solutions
Being the top private insurance provider in the nation, Awash is enthusiastic to work with M-PESA to provide an extra payment option and update the way their clients communicate with them.
Mr. Jibat A. Faji, CEO of Awash Insurance said, “As the leading private insurance company in the country, we are excited to partner with M-PESA to modernise how our customers interact with us and to offer an additional payment option. This collaboration represents a significant milestone in our journey to enhance financial inclusion and provide seamless digital payment solutions to our valued customers.”
He adds, “By integrating M-PESA’s trusted mobile payment platform, we are making insurance services more accessible, efficient, and convenient for everyone, as the digital era demands tailored services without complications. Together, we are not just improving transactions; we are also contributing to the realisation of Digital Ethiopia by fostering innovation and empowering our customers with the tools to secure their futures in a digitally connected world.”
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Strategic digital transformation plan
This collaboration supports Awash’s strategic transformation plan, which highlights the importance of having real-time, efficient, and accessible products and services.
“We have been investing in cutting-edge systems and communication technology that save our customers time and money. This collaboration is a testament to our commitment to transforming our services and ensuring our customers can rely on us,” Mr. Jibat A. Faji, CEO of Awash Insurance emphasised.
By working closely with local companies like Awash Insurance, Safaricom M-PESA is enabling Ethiopian businesses and consumers to engage more fully in the digital economy by providing flexible, secure, and convenient payment solutions.
Safaricom M-PESA is dedicated to supporting Ethiopia’s digital transformation by utilising its experience and partnering with local companies to provide customised digital financial services that satisfy the changing needs of Ethiopian consumers and businesses.
This partnership further strengthens the company’s mission to expand digital financial services throughout the nation.