Safaricom, East African Breweries PLC and Vivo have partnered to introduce The Bar and Shell apps on the M-PESA Super App.
The Bar app by EABL allows users to purchase beverages and have them delivered for free, as well as arrange a bar setup for parties and make payments for it using the M-PESA app.
Customers who refuel at Shell stations will have access to a loyalty app from Vivo that is integrated with M-PESA.
This implies that whenever a consumer fills up their tank and pays with M-PESA, they will earn points to the app depending on the amount of the payment that was processed via their M-PESA Account. These points are redeemable at participating Shell outlets for a variety of products and services.
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“We are excited to welcome East African Breweries and Vivo as partners on the M-PESA Super App,” said Peter Ndegwa, CEO of Safaricom. The Bar and Shell apps will provide the more than 3 million customers on the app with the increased convenience of shopping online coupled with free deliveries and more value when fuelling at Shell outlets.”
“These partnerships are part of our goal to enable our customers to do more through the M-PESA Super App by connecting them digitally to the different businesses and services on our platform.”
M-PESA Super App currently have more than 3 million users
The Bar and Shell applications are set to launch in the coming weeks, broadening the scope of the services offered via the M-PESA Super App. The M-PESA Super App already hosts applications for over 60 different companies, including government parastatals and counties, all of which are expanding to include these new additions.
Meanwhile, Safaricom maintains its support to these businesses by providing space on its infrastructure for hosting and distribution as well as marketing services.
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Compared to its user base of just 1.2 million in April of 2023, the M-PESA Super App has had phenomenal growth, with more than 3 million users currently using its services. The Super App processed 489 million transactions for a total of Sh1.3 trillion in Safaricom’s most recent fiscal year, which concluded in April 2023.
To further its mission of digital transformation and customer experience improvement, Safaricom has forged strategic partnerships with market giants like EABL and Vivo. Safaricom hopes to further establish itself as the leading provider of digital services in East Africa by introducing The Bar and Shell applications on the M-PESA Super App.