Safaricom plans to unveil innovative products and services that will give its customers value for their money. One of the products is the Tuinuane Bundles, which will see customers get special offers on data, calls, and SMS for just 20 shillings.
These offers include 1GB of data valid for one-hour, unlimited calls valid for an hour, or unlimited text messages valid for 24 hours. The offers will be available via the Safaricom app or by dialling *444*22#.
This new initiative is inspired by the Swahili word Tuinuane which means “let us lift each other”.
As Tuinuane dictates, the company through this campaign, plans on uplifting Kenyans by empowering communities in Kenya. It intends to do this by providing students with easy and simple access to learning materials and contributing to the growth and development of Kenyans.
Tuinuane is a brand campaign that resonates with Kenyans in the heat of the current economic situation. This is a campaign that seeks to nurture hope and foster the spirit of brotherhood in Kenyans.
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The CEO’s Statement
Speaking at the unveiling of the Tuinuane campaign, Peter Ndegwa, CEO said,
“Tuinuane is borrowed from the spirit of generosity that Kenyans are well known for. The Tuinuane spirit is about all of us having a renewed sense of inspiration to do what is right by uplifting others especially during these trying times. For Safaricom, the Tuinuane spirit means that we want to work with Kenyans to help them meet their dreams and aspirations.”
The CEO further stated, “Under the campaign, Safaricom Foundation’s Ndoto Zetu initiative will drive Safaricom’s engagement with the community. Since its inception in 2019, Ndoto Zetu has reached close to 3 million Kenyans. This year, the Safaricom Foundation aims to reach a further 2 million people with projects worth 100 million shillings.”
On Education, Peter Ndegwa acknowledged the company “…has partnered with content providers to enable access to relevant and affordable content in a simple and easy manner. These propositions include Shupavu 291 which can be delivered via SMS for just 4 shillings per day and the web-based Safaricom elimu, which can be accessed with 200mbs of data for just 20 shillings.”
Also, the company has encouraged Kenyans to utilise their Bonga Points to uplift themselves or lift others by using them to buy food or other essential items.
In conclusion, the CEO said: “In the coming weeks and months, we will announce more propositions and initiatives in line with our Tuinuane spirit. This includes the M-PESA Junior Account for young Kenyans between the age of 10 to 18 years as well as our mobile-based investment solution that will allow M-PESA users to invest and earn interest.”
Read: Safaricom Launches M-PESA Junior Accounts For Minors
Corporate Social Responsibility
The company exercises its Corporate Social Investment (CSI) Mandate through the Safaricom foundation. The Foundation is about giving back to the communities where Safaricom has invested and made gains. It seeks to make positive contributions to these communities through financial support and through Staff involvement. The foundation has committed millions of dollars into community development projects (supporting initiatives in income generation, food security, and employment creation) all over Kenya.
About Safaricom
Safaricom Ltd is a company which offers mobile telecommunication services.
In Kenya, M-PESA is one of Safaricom’s innovative products that allows users to transfer money using a mobile phone. It is the largest telecommunications provider in Kenya, and one of the most profitable companies in the East and Central Africa region.
The company offers mobile telephony, mobile money transfer (e.g. M-PESA), consumer electronics, ecommerce, cloud computing, data, music streaming, and fibre optic services. Other product segments include Simu ya jamii, Prepaid, Postpaid, Business and Enterprise, International Roaming, Data, and Messaging.