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Samsung partner KOTRA to showcase products at Kenya Expo

Felicia Akindurodoye by Felicia Akindurodoye
November 14, 2023
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In order to showcase its Business-to-Business (B2B) products at The Big 5 Building and Construction Expo, Samsung Electronics formed a partnership with the Korea Trade-Investment Promotion Agency (KOTRA).

The expo took place in Nairobi from Wednesday, November 08, 2023, through Friday, November 10, 2023, and will last for a total of three days. It functions as a marketplace for cutting-edge building technology, products, and services, and as a result, it will encourage innovation and the adoption of best practices in the ever-evolving industry of global construction

This relationship, according to Samsung, demonstrates how the company is committed to integrating smart business solutions into building processes. It also demonstrates how Samsung’s B2B technologies can dramatically improve productivity, safety, and project management within the construction industry.

As a result of this move, Samsung’s technologies, including as the Internet of Things (IoT), artificial intelligence (AI), and smart building platforms, will be adapted expressly to meet the requirements of construction companies. This will be done with the intention of improving operational efficiency, on-site safety, and project management.

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 For instance, the Internet of Things solutions offered by Samsung can be installed in construction machines so that real-time data on the machinery’s operational state, location, and maintenance requirements can be monitored.

Read also: Samsung Electronics announces 3 new products: Galaxy brand

The partnership for Samsung

The purpose of this partnership for Samsung is to raise the company’s profile within the international building and construction industry by highlighting the adaptability and flexibility of the company’s product portfolio.

Mr Samuel Odhiambo, Head of Consumer Electronics, Samsung Electronics East Africa remarked: “Our mission is to empower businesses with technology that’s not just advanced but also resilient and adaptable to their specific demands.”

“Our partnership with KOTRA at The Big 5 Construction Expo is a step towards bringing this mission to life,” he adds.

Samsung has said that it will showcase its most recent inventions, each of which has been designed with the modern customer in mind. At the event, visitors will have the opportunity to see the 2023 Samsung NEO QLED as well as the Samsung Flip Interactive Display, both of which are likely to be of great interest to construction industry professionals.

The Smart Business Solutions offered by Samsung may be modified to meet the requirements of any sector, and they are made to facilitate mobility, connection, excellent performance, and productivity. All of these benefits may be accessed through Samsung’s trustworthy mobile devices and displays. The technology helps simplify complicated business processes and enables seamless communication throughout various stages of a project.

Options that are better for the environment are now included in Samsung’s suite of intelligent technologies, which is in line with international efforts to address climate change. clever technologies that are efficient with energy and contribute to more environmentally friendly and sustainable construction practices.

Young South Africans, take centre stage in Samsung’s competition

About “The Big 5 Construct Kenya”

The Big 5 Construct Kenya is the most significant event in Kenya pertaining to the building and construction industries. The event, which was first organized in 2017, is supported financially by the Ministry of Transport, Infrastructure, Housing, Urban Development, and Public Works, as well as by the Cabinet Secretary of that ministry, the Honorable James Wainaina Macharia.

We connect suppliers and quality buyers at the Sarit Expo Centre in Westlands, Nairobi, for a total of three consecutive days, thereby fostering innovation, facilitating the exchange of cutting-edge knowledge, and speeding up business.

In addition to serving as a forum in which various stakeholders can interact with one another for the purpose of advancing the objectives set out by the Kenyan government, the event has a diverse range of product displays spread across five distinct product categories and three recently introduced co-located events. This event is more than simply an exposition; it also provides a comprehensive educational program that is certified by the CPD. This program helps the growth of construction professionals while also increasing the industry’s attempts to recover in an atmosphere that is both safe and convenient.

The Big 5 Construct Kenya is a high-quality, safe, face-to-face event that brings The Big 5 brand’s experience and success spanning more than 40 years to Kenya’s busy construction and infrastructure projects sector, which is projected to reach a total value of USD 6.9 billion by the year 2027.

Tags: Kenya ExpoKOTRASamsung
Felicia Akindurodoye

Felicia Akindurodoye

Felicia Akindurodoye is an experienced writer and researcher, whose watchword is originality.

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