Samsung has significantly advanced television technology for East Africa by unveiling its 2025 NEO QLED 100-inch AI TV in Nairobi, Kenya.
This flagship TV’s state-of-the-art Vision AI processor improves picture and sound quality and provides an immersive cinematic experience.
The increasing demand for premium large-screen TVs among Kenyan consumers, which is being driven by increased mobile broadband use and higher streaming consumption, was emphasised by Samsung East Africa’s general manager.
“This TV is not just about size but about delivering consistent upgrades and lifetime software support for seven years,” said the unveiling event speaker, underlining Samsung’s commitment to ongoing innovation and customer satisfaction.
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Impressive visuals and innovative features for Kenyan market
Samsung’s quantum dot technology, which has been refined since 2017, guarantees vivid colours and profound contrasts in stunning 4K visuals on the 100-inch NEO QLED TV.
The Vision AI processor ensures that every detail is highlighted by optimising each frame to reflect the original content being viewed, whether it be movies, sports, or live events.
“You will enjoy continuous improvements via software updates, so your viewing experience evolves without needing new hardware,” the spokesperson explained, highlighting Samsung’s unique software upgrade policy extending to 2032 for this TV range.
The NEO QLED series is distinguished in the competitive Kenyan market by its ability to provide consumers with reliable post-purchase support and remarkable display technology.
Investment in local support and content partnerships
Samsung is backing the product launch with expanded demo centres across Kenya and enhanced after-sales services to meet premium customer expectations.
The company also partners with local ISPs and content providers to ensure users enjoy high-quality streaming and diverse content options.
“It doesn’t matter where a video was shot; the television ensures what you see is exactly what was intended,” the company emphasised during the launch.
Priced at approximately Ksh 699,999, this ultra-premium TV aims at Kenya’s affluent tech consumers eager for the latest smart home entertainment technology.
Samsung’s launch of the 100-inch 2025 NEO QLED AI TV focused on combining huge screen size with intelligent AI-powered feature sets for the Kenyan tech ecosystem, consolidating its leadership in the region’s premium electronics industry.