Showmax, the best streaming service in Africa, has announced that it will relaunch in a big way in February 2024.
It will have a new look, a new set of products, and an exciting relationship with NBCUniversal and Sky, both owned by Comcast.
Showmax has been in the African streaming market for eight years. With its new plans, including a groundbreaking mobile streaming service called Showmax Premier League that will show every Premier League match in sub-Saharan Africa, the company is ready to make a big splash.
There are three different ideas for the relaunch: Showmax Entertainment, Showmax Entertainment Mobile, and the much-anticipated Showmax Premier League. Showmax Premier League, which SuperSport powers, will change how football is streamed on mobile devices across the area.
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It can be used worldwide thanks to its strategic partnership with Comcast’s NBCUniversal and Sky. It does this using the Peacock streaming platform, well-known for its success in sports streaming.
Marc Jury, CEO of Showmax, was excited about the upcoming changes and said, “We can’t wait to share the new Showmax.” We have a new technology platform that is very powerful, a bold brand that shows what drives us, and an unbeatable slate of material.
After moving to the global Peacock streaming platform, the streaming business is now ready to grow. The robust platform is used worldwide and is the leader in live-streaming sports events. More than six million people watched the Super Bowl at the same time.
Read also: MultiChoice Showmax to focus exclusively on Africa
Showmax relaunch details
In December, Showmax Originals, known for shaping trends, will increase its programming slate throughout the continent for the relaunch. This broad roster includes Twende, a 2D animation about a cute boda-boda-driving pangolin. Adulting’s second season, Kwa Mam’Mkhize’s, Wura’s, and The Mommy Club’s reunion were also included.
Convict Conman, a new true-crime series from the producers of Devilsdorp, Rosemary’s Hitlist, and Steinheist; Trompoppie, a murder mystery set in the competitive world of high school drum majorettes; Agu, a Nigerian legal drama; School Run, the first Nigerian original feature film; and Sports Wives are also coming out.
Showmax will release fresh episodes of Spinners, their groundbreaking CANAL+ co-production and the first African Canneseries show, every Wednesday until December 27.
Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation, and Telemundo are owned by Comcast, ensuring the streaming service’s foreign content supply.
The Super Mario Bros. Movie Fast X, Emmy®-nominated Poker Face, and King Arthur’s epic The Winter King are among the international titles on the platform in December, which will likely increase in the new year.
Showmax, which has this year’s three most nominated Emmys® shows, will continue to source programming from Banijay, BBC, eOne Fremantle, HBO, ITV, Lionsgate, Paramount, Sony, and Warner Bros.
According to the New York-based global non-profit Rest of World, “These emerging market pioneers are outmaneuvering Silicon Valley.” The streaming service was designated one of the RoW40 (40 Trailblazing Companies defeating the West).
At Nigeria’s 2023 BrandCom Awards, Showmax was named ‘The Most Innovative On-demand Video Streaming Platform’ for its “exceptional creativity, originality, and innovation within the on-demand streaming industry”.
Jury says, “Streaming in Africa is about to take off, and we’re ready to change the game. “We have all the ingredients to become Africa’s top streaming service.”